Marketing

The Dialogue of Civilizations: Entrepreneurship and Global Consulting in Israel continues to grow in its second year as more than twenty students recently visited the country, engaging with local startups, working in cross-cultural teams, and learning about the growing innovation ecosystem. Three D'Amore-McKim School of Business students recently shared their experiences and reasons why they would recommend the Dialogue to fellow Huskies.

Mavrck, developed by Lyle Stevens, DMSB'09, Sean Naegeli, E'11, and Chris Wolfel, DMSB'13, offers businesses a fraud detection algorithm to determine who is consuming their content. In a social world full of bots, can this make a real difference?

Do you know what your carbon footprint is? According to a recent study co-authored by Professor Amir Grinstein, you probably don't, and that's a big problem.

Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.

Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm.

Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications.

Five Northeastern University students traveled around Israel this summer, visiting local venture accelerators, large corporations, and historical sites, as part of the International New Venture: Israel, The start-up nation.

Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.

D'Amore-McKim School of Business Marketing Professor Koen Pauwels' research was recently published in the Journal of Marketing. It examines the link between consumers, social media, and shareholder value, a space that had gone largely understudied until now.