Related news and updates

D'Amore-McKim School of Business Assistant Professor of Marketing Yakov Bart examines the growth of food trends on social media, commenting on their recent popularity and “cool factor” with social media users. In the age of the “Unicorn Frappuccino,” what's next?

Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.

Marketing professor Yakov Bart shares findings from his research and explains how digital transformation can help firms gain more value from customer engagement.

Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.

The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D'Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.

D'Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday's upcoming game between the New England Patriots and the Atlanta Falcons.

Assistant Professor of marketing for the D'Amore-McKim School of Business Yakov Bart recently discussed the changing face of ad-blocking software on social and digital media, a critical player in how users interact with advertisement experiences.

Mary Steffel, assistant professor of marketing at the D'Amore-McKim School of Business, recently released research that shows how people are more likely to delegate decision-making when it affects other people, as compared to when these decisions may only affect themselves.

Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.