Marketing

Chocolate milk isn't just for kids anymore! Josh Belinsky, DMSB'17, and Manny Lubin, CAMD'15, founded Slate, a company that makes chocolate milk with less sugar and more protein. Belinksy and Lubin have received support from IDEA, Northeastern University's student-led venture accelerator, and now 25 students are conducting market research for the company as part of Keith Smith's course.

DeVoue, DMSB'19, recently took over our Instagram account during his final semester at D'Amore-McKim. We asked him to reflect on his time at Northeastern University, including co-op experiences, time on the tennis court, and his viral #BlackBoyJoy video.

Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.

Mary Steffel, Assistant Professor of Marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 50 undergraduate business professors list. Steffel is currently a fellow at the United States Office of Evaluation Sciences, has work published in numerous top-tier journals and publications, and teaches a wide variety of business students in her classes.

Contemporary geopolitics and widely-held stereotypes may lead some students away from embracing Russian language and culture, but some Northeastern community members are hoping to change that.

New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes.

Andrea Bonezzi recently joined the Marketing group at the D'Amore-McKim School of Business as an assistant professor.

This past summer, a group of 16 interdisciplinary Northeastern University students visited Russia for one month, including eight D'Amore-McKim school of Business students. The group took two classes while traveling abroad in addition to experiencing the business, history, and culture of Russia.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.