Marketing

Contemporary geopolitics and widely-held stereotypes may lead some students away from embracing Russian language and culture, but some Northeastern community members are hoping to change that.

New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes.

Andrea Bonezzi recently joined the Marketing group at the D'Amore-McKim School of Business as an assistant professor.

This past summer, a group of 16 interdisciplinary Northeastern University students visited Russia for one month, including eight D'Amore-McKim school of Business students. The group took two classes while traveling abroad in addition to experiencing the business, history, and culture of Russia.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

The Dialogue of Civilizations: Entrepreneurship and Global Consulting in Israel continues to grow in its second year as more than twenty students recently visited the country, engaging with local startups, working in cross-cultural teams, and learning about the growing innovation ecosystem. Three D'Amore-McKim School of Business students recently shared their experiences and reasons why they would recommend the Dialogue to fellow Huskies.

Mavrck, developed by Lyle Stevens, DMSB'09, Sean Naegeli, E'11, and Chris Wolfel, DMSB'13, offers businesses a fraud detection algorithm to determine who is consuming their content. In a social world full of bots, can this make a real difference?

Do you know what your carbon footprint is? According to a recent study co-authored by Professor Amir Grinstein, you probably don't, and that's a big problem.

Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.