Marketing

Does overindulgence trigger philanthropic behavior? Associate Teaching Professor of Marketing Alexander DePaoli describes the psychology behind post-Black Friday giving.

Meet our new full-time professors who have joined D'Amore-McKim's community this fall.

Alumna Grace Cuneo Lineman, DMSB '13, and her sister are using unique recipes to pay homage to the great women of history, as well as those women making history today.

A brother and sister, both Northeastern alumni, have teamed up to modernize a clothing accessory that some say is on the historical fringe of fashion.

A new study co-authored by Yakov Bart, an associate professor of marketing at Northeastern, finds that first-time investors are failing to diversify their assets, and thus putting themselves at greater financial risk. These investors may be better off, he says, picking stocks at random instead.

New research shows that angry customers stick to their goals, which “can actually lead them to make better decisions, easier decisions, and more satisfying decisions,” says Alexander DePaoli, an associate teaching professor of marketing at Northeastern who co-authored the research.

Chocolate milk isn't just for kids anymore! Josh Belinsky, DMSB'17, and Manny Lubin, CAMD'15, founded Slate, a company that makes chocolate milk with less sugar and more protein. Belinksy and Lubin have received support from IDEA, Northeastern University's student-led venture accelerator, and now 25 students are conducting market research for the company as part of Keith Smith's course.

DeVoue, DMSB'19, recently took over our Instagram account during his final semester at D'Amore-McKim. We asked him to reflect on his time at Northeastern University, including co-op experiences, time on the tennis court, and his viral #BlackBoyJoy video.

Yakov Bart examines how a movie that was so widely panned by critics could be such a phenomenal success.