Related news and updates

Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.

The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D'Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.

D'Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday's upcoming game between the New England Patriots and the Atlanta Falcons.

Assistant Professor of marketing for the D'Amore-McKim School of Business Yakov Bart recently discussed the changing face of ad-blocking software on social and digital media, a critical player in how users interact with advertisement experiences.

Mary Steffel, assistant professor of marketing at the D'Amore-McKim School of Business, recently released research that shows how people are more likely to delegate decision-making when it affects other people, as compared to when these decisions may only affect themselves.

Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.

Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.

Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.

Fareena Sultan, professor at Northeastern's D'Amore-McKim School of Business in Boston, comments on the future of wearable tech