Related news and updates
United’s pr crisis has ‘created opportunities’ for its competitors
Paul Fombelle, associate professor and service marketing expert in the D'Amore-McKim School of Business, comments on the recent United Airlines public relations scandal involving a 69-year-old passenger being forcefully removed from their plane and what the air service can do to mend its reputation.
Brand identity, Trump boycotts, and social media backlash
The Trump presidency has already brought many changes to the United States, including the business sector. Many businesses are faced with a new choice in this political climate, to carry products developed by Trump and his family, or discontinue them. D'Amore-McKim associate professors Yakov Bart and Parker Ellen weigh in on social media backlash, boycotts and strategies to handle them.
Do super bowl ads pay off?
D'Amore-McKim School of Business Associate Professor Bruce Clark notes the pros and cons of multimillion-dollar Super Bowl ad placements before this Sunday's upcoming game between the New England Patriots and the Atlanta Falcons.
3Qs: The cat and mouse game of blocking digital ads
Assistant Professor of marketing for the D'Amore-McKim School of Business Yakov Bart recently discussed the changing face of ad-blocking software on social and digital media, a critical player in how users interact with advertisement experiences.
New research explores why people 'pass the buck'
Mary Steffel, assistant professor of marketing at the D'Amore-McKim School of Business, recently released research that shows how people are more likely to delegate decision-making when it affects other people, as compared to when these decisions may only affect themselves.
Understanding the effects of religion on consumer behavior
Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.
Does settlement mean VW is out of the woods?
Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.
Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.
Potential for wearable tech
Fareena Sultan, professor at Northeastern's D'Amore-McKim School of Business in Boston, comments on the future of wearable tech