Academics

Teaching & Learning

Create something people want; tell them about it; and deliver it to them in a way so that everyone benefits. At the D’Amore-McKim School of Business, students will find a broad set of undergraduate and graduate programs and active, engaged co-operative education and career management professionals. A marketing education at the D’Amore-McKim School of Business provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behavior, market research, digital marketing, marketing communications, sales and new product development.

Teaching Excellence

Marketing faculty employ a variety of effective teaching techniques, including lectures and discussion, case studies, simulations and meaningful projects both in the classroom and in the field.

The Marketing faculty brings a wealth of professional expertise to the classroom with many having held managerial positions prior to coming to Northeastern. All faculty are involved with marketing practitioners through their teaching, research and consulting activities.

Experiential Learning

A number of courses use field projects and exercises with outside organizations to benefit both student skills and the organizations themselves. Students’ co-op and other work experiences often provide learning opportunities as well.

Our dedicated co-op coordinators work to place students in up to three paid six-month placements with companies across New England and the world. Recent co-op employers in Marketing include: Amazon, General Electric, Intuit, JetBlue, Johnson & Johnson, EMC Corporation, MasterCard Worldwide, Puma North America, Staples, TJX Companies, and VM Ware.

For MBA students, our MBA Career Center develops six-month corporate residencies and full-time placements with a broad variety of companies. Recent MBA Marketing employers include: Eagle Investment Systems, General Electric, Hasbro, Iron Mountain, LVMH, Ocean Spray, Raytheon, VFA, and W.R. Grace.

Beyond classroom and career management, students have further opportunities to engage with the “real world” through student clubs. The Northeastern University Marketing Association (NUMA) is an award-winning American Marketing Association-affiliated club for undergraduates. The Marketing Group also supports an undergraduate Sales Club and a Graduate Marketing Club. All groups bring speakers to campus, engage in projects, and interact with marketing professionals.