The Center for Emerging Markets (CEM) at Northeastern University's D'Amore-McKim School of Business is a leading research hub on how local and foreign firms can leverage emerging markets for the global good.
Founded in 2007 by Ravi Ramamurti, University Distinguished Professor of International Business & Strategy, CEM operates in three distinct areas, including a robust research agenda; significant work to influence business practitioners; and educational activities designed to prepare the next generation of business leaders.
DEADLINE EXTENDED – Apply by March 15 for a Student Grant!
Secure up to $3,000 in funding to advance your startup, research project, service-learning initiative, or other innovative project that seeks to solve pressing problems in emerging markets around the world. Northeastern undergraduates, full-time graduate students, and clubs are all eligible!
Our Work
Seminars, workshops, and conferences for researchers from around the world. Additional opportunities for Northeastern faculty to engage with CEM.
Academic programs, learning opportunities, and grants for projects and research in emerging markets, open to undergraduate and graduate students at Northeastern.
Cutting-edge insights and recommendations on emerging market topics for managers, policymakers, and other members of the business community.
Latest News
For nearly five decades, Ravi Ramamurti has expanded the lens of global business — challenging institutions to recognize the power and potential of emerging markets. As a scholar, teacher, and founder of Northeastern's Center for Emerging Markets, he has turned overlooked economies into central conversations in classrooms and boardrooms alike. By shaping research, influencing policy, and preparing students to lead in a shifting global landscape, Ramamurti exemplifies what it means to be an impact maker.
The Supreme Court's February 20th ruling that the President lacked authority under the IEEPA to impose tariffs marks a major shift in trade policy — with over $200 billion in collected duties now in question. CEM Faculty Fellow Professor Sonia Rolland examines the decision's far-reaching implications for businesses, global trade relations, and the balance of power between branches of government.
CEM Director Ravi Ramamurti and Faculty Fellow Mai'a Cross weigh in on the EU's “anti-coercion” instrument
The Center for Emerging Markets has selected its fifth cohort of Student Associates for the 2025–2026 academic year. Chosen through a competitive process, these undergraduate students will contribute to CEM's mission by supporting research, programming, and student engagement around emerging markets. Their diverse backgrounds and global interests reflect the center's commitment to shaping future leaders in international business.
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Mar 26
Vivek and Vandana Sharma India Lecture | A Sixth of Humanity: Independent India's Development Odyssey
Apr 2
Nardone Family Seminar: How I Use AI Tools To Manage My Personal And Professional Life
Apr 8
Nardone Family Seminar: Politics If You Dare: Political Activity by Emerging Market Tycoons
Apr 14
Nardone Family Seminar | The Elephant Moves: The State of India's Economy and Competitiveness
Insights @ CEM
Insights @ Center for Emerging Markets is a publication focused on cutting-edge ideas and advice for global leaders about emerging markets. It draws on the innovative research on emerging markets carried out by our faculty at Northeastern University and the broader global academic communities.
Osei, Barnard, Derban, and Essuman show that giving rural Ghanaians free, mobile-enabled bank accounts and financial literacy training did not meaningfully increase account use. In a field experiment with 142 participants, only 2 percent used their accounts, typically when required to receive payments. The study found that usage depended less on access or knowledge, and more on income stability and concrete financial needs. These results highlight the limits of standalone literacy interventions and underscore the importance of linking financial inclusion strategies to broader efforts that raise incomes and enable purposeful transactions. For financial tools to work, the conditions for their use must exist.
Li, Cuypers, Ertug, Bapuji, and Liu reveal that not all political connections affect environmental outcomes equally. Using data from 6,758 private Chinese firms, the study finds that ties to national and provincial officials tend to reduce pollution, while ties to local officials often increase it, reflecting different governmental priorities. The authors show how owner social class and shifts in policy attention further shape these effects. Their findings underscore the need for coordination across government levels and strategic engagement by firms to ensure political ties promote, rather than undermine, sustainability and industrial accountability in emerging markets.
Nason, Vedula, Bothello, Bacq, and Charman explore how entrepreneurs in South Africa's informal economy balance the need to be seen with the risk of exposure. Through fieldwork in Cape Town's Delft township, they introduce the concept of “selective visibility,” showing that entrepreneurs reveal themselves strategically to customers or authorities based on social embeddedness. Older, locally rooted business owners often remain discreet, while younger or migrant entrepreneurs seek community visibility for legitimacy. The study highlights visibility as a calibrated practice rather than a binary choice and calls for policies that de-risk gradual formalization, promote trust, and support context-sensitive growth for informal firms.