Leveraging emerging markets for global good.

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The Center for Emerging Markets (CEM) at Northeastern University's D'Amore-McKim School of Business is a leading research hub on how local and foreign firms can leverage emerging markets for the global good. 

Founded in 2007 by Ravi Ramamurti, University Distinguished Professor of International Business & Strategy, CEM operates in three distinct areas, including a robust research agenda; significant work to influence business practitioners; and educational activities designed to prepare the next generation of business leaders.

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For Academics

Seminars, workshops, and conferences for researchers from around the world. Additional opportunities for Northeastern faculty to engage with CEM.

For Students

Academic programs, learning opportunities, and grants for projects and research in emerging markets, open to undergraduate and graduate students at Northeastern.

For Practitioners

Cutting-edge insights and recommendations on emerging market topics for managers, policymakers, and other members of the business community.

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Insights @ CEM

Insights @ CEM – Fall 2025

Drawing on original research from Africa, Asia, and Latin America, plus practitioner perspectives from global leaders, the Fall 2025 issue of Insights @ Center for Emerging Markets examines how institutional choices shape whether growth in emerging markets is sustainable, inclusive, and resilient to disruption.

Together, these pieces show that institutions (public and private, formal and informal, human and technological) are strategic levers, and we invite you to use these insights to inform your own decisions and debates about the future of emerging markets.
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Insights @ Center for Emerging Markets is a publication focused on cutting-edge ideas and advice for global leaders about emerging markets. It draws on the innovative research on emerging markets carried out by our faculty at Northeastern University and the broader global academic communities. Our next issue will be released in May 2026. Briefs from the upcoming issue are highlighted below!

Why Sustainability Standards Thrive Where Local Institutions Are Already Strong

Recent research by Ferretti, Manivannan, and Marques examines why voluntary sustainability standard organizations (VSSOs) spread unevenly across low- and middle-income economies. Drawing on a study of 131 agrifood VSSOs across 152 countries, the paper shows that these standards are more most commonly found not in institutional “voids” but in countries with stronger local trade, financial, and social protection institutions. The findings suggest that VSSOs are most active where domestic institutions help firms access export facilitation, technical support, and credit for standards adoption and upgrading within global value chains. Surprisingly the strength of environmental stewardship institutions is not significantly associated with VSSO diffusion. For policymakers, the implication is clear: attracting VSSOs and supporting sustainable upgrading may depend less on filling institutional voids alone and more on strengthening the local support system that enable companies to comply with and benefit from sustainability standards.

Leveraging the Capabilities of Multinational Firms to Address Climate Change: A Finance Perspective

This brief examines how multinational companies (MNCs) can play an important role in climate action in emerging markets, overcoming the political roadblocks and country-specific barriers – such as inconsistent regulations or lack of technology – that have stalled global coordination. Drawing on recent research by Allen, Barbalau, Chavez and Zeni, it identifies four key features that position MNCs uniquely to address the climate challenge: their size and reach, resources and technology, collaborative networks, and superior access to capital. Together, these features enable MNCs to act as conduits for transferring the resources necessary to finance the climate transition. Although MNCs have been major contributors of global emissions, their extensive and efficient internal markets for governance, financing, and technology allow them to diffuse best practices and clean technologies more efficiently than piecemeal government regulation. By designing the right public and private incentive mechanisms, decision-makers can realign MNC objectives and harness their potential to decarbonize the economy.

Building or Buying a New Silk Road? What China's Investment Patterns Mean for Managers and Policymakers

This policy brief examines whether China's Belt and Road Initiative (BRI) is primarily building new infrastructure through greenfield investments (where a company starts a new operation from the ground up) or acquiring existing assets through mergers and acquisitions (M&As). Analyzing outward foreign direct investment data from 2005 to 2021, Valderrey, Trigos, and Kaltenecker reveal that M&A is the dominant entry mode for most significant projects, challenging the widespread perception of the BRI as primarily a series of greenfield investments from Chinese enterprises. While energy investment policy remained remarkably steady over the entire period, the finance and transportation sectors experienced significant fluctuations, particularly following the formal announcement of the BRI in 2013. For managers and policy makers in emerging market, these findings suggest that Chinese engagement often involves shifting ownership of existing local assets, requiring sharpened skills in legal, cultural, and environmental negotiations to ensure mutual benefit.