Marketing

Assistant Professor of marketing for the D'Amore-McKim School of Business Yakov Bart recently discussed the changing face of ad-blocking software on social and digital media, a critical player in how users interact with advertisement experiences.

Mary Steffel, assistant professor of marketing at the D'Amore-McKim School of Business, recently released research that shows how people are more likely to delegate decision-making when it affects other people, as compared to when these decisions may only affect themselves.

Assistant Professor Daniele Mathras discusses four key dimensions that affect consumer psychology and behavior in relation to their religious affiliation.

Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.

Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.