Marketing

Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm.

Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications.

Five Northeastern University students traveled around Israel this summer, visiting local venture accelerators, large corporations, and historical sites, as part of the International New Venture: Israel, The start-up nation.

Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.

D'Amore-McKim School of Business Marketing Professor Koen Pauwels' research was recently published in the Journal of Marketing. It examines the link between consumers, social media, and shareholder value, a space that had gone largely understudied until now.

Yakov Bart, assistant professor of marketing at the D'Amore-McKim School of Business was recently named to the Poets&Quants for Undergraduates Top 40 undergraduate business professors list. Bart's placement on the list highlights his commitment to bringing real-world experience and relevance into the classroom.

Assistant Professor Keith Smith highlights the importance of strategic survey design and the impact it can have on data-informed decision making.

Associate Professor Bruce Clark discusses the future of Amazon after its monumental move to purchase Whole Foods.