Two Northeastern University alumni, Josh Belinsky, DMSB’17, and
Manny Lubin, CAMD’15, turned their love of chocolate milk into a business.
Belinsky and Lubin founded Slate this past June, creating a chocolate milk that
is lower in sugars, higher in protein, and features packaging geared toward
“We’re giving milk a clean slate,” said Lubin.
The company uses ultrafiltration to remove some of the
natural sugars and water found in milk without removing any protein. Slate milk
has 50 percent more protein than whole milk and 50 percent less sugar than skim
Lubin and Belinsky recently launched a Kickstarter campaign
to fund the initial production of three flavors: classic chocolate, dark
chocolate, and mocha flip. The company was awarded $10,000 from IDEA,
Northeastern’s student-run venture accelerator, which will be used to fund
social media and marketing campaigns.
Scout, a Northeastern student-led design studio is helping
the company refine its website, packaging and logo.
Twenty-five students in Assistant Professor of Marketing Keith Smith’s course are conducting market research for Slate this semester.
“They are studying our potential consumers and trying to
help fill in the blanks in a variety of ways,” Belinsky says.