Marketing

Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube's policies changes to limit advertising on children's video.

Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.

Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.

Yael Karlinsky-Shichor, whose research focuses on the automation of decision-making and its application to marketing, is on a quest to find out what exactly is going on in our head when we make decisions that override suggestions or recommendations made by automated systems.

Does overindulgence trigger philanthropic behavior? Associate Teaching Professor of Marketing Alexander DePaoli describes the psychology behind post-Black Friday giving.

Meet our new full-time professors who have joined D'Amore-McKim's community this fall.

Alumna Grace Cuneo Lineman, DMSB '13, and her sister are using unique recipes to pay homage to the great women of history, as well as those women making history today.

A brother and sister, both Northeastern alumni, have teamed up to modernize a clothing accessory that some say is on the historical fringe of fashion.

A new study co-authored by Yakov Bart, an associate professor of marketing at Northeastern, finds that first-time investors are failing to diversify their assets, and thus putting themselves at greater financial risk. These investors may be better off, he says, picking stocks at random instead.