Marketing

Associate Professor of Marketing Yakov Bart explains why we rewatch shows when we experience times of extreme anxiety.

Associate professor marketing, Alexander DePaoli, researches how emotions influence consumer behaviors and satisfaction, providing insight into why we're stocking up on toilet paper during COVID-19.

Yakov Bart, associate professor of marketing, advises on how to get through the tumultuous week in the stock market caused by the COVID-19 pandemic: Stay calm and keep a diverse portfolio. AP Photo/Richard Drew, File

Keith Smith, former assistant professor of marketing, examines how the cannabis industry will challenge traditional marketing tactics because of the piecemeal legality of both recreational and medical marijuana use in the United States.

Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube's policies changes to limit advertising on children's video.

Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.

Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.

Yael Karlinsky-Shichor, whose research focuses on the automation of decision-making and its application to marketing, is on a quest to find out what exactly is going on in our head when we make decisions that override suggestions or recommendations made by automated systems.

Does overindulgence trigger philanthropic behavior? Associate Teaching Professor of Marketing Alexander DePaoli describes the psychology behind post-Black Friday giving.