Marketing

Transform your passion for brands into an exciting, in-demand career with our strategic, creative, experiential, and analytical Brand Management concentration.

Northeastern students outside of D'Amore-McKim build a customer-focused strategic foundation for how to market, differentiate, and grow brands over time with the Undergraduate Minor in Brand Management.

Northeastern students outside of D'Amore-McKim can learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.

Northeastern students outside of D'Amore-McKim can gain a deeper understanding of brands, current markets trends, and consumers.

Learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.

Learn to build powerful brands in a digital-first marketing world.

Product design, research, pricing, packaging, transportation, advertising, selling, and servicing: marketing impacts every one of these essential aspects of business.

Learn how to build relationships with your customers and create a brand or product that engages them.