Marketing

“Through the AI Strategic Hub, I developed a Bitcoin trading model for Vero Ventures that autonomously executes trades, allowing me to apply advanced analytics in a real-world setting.” – Govind Alagappan, MS in Business Analytics'26

New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.

Intellectual humility (IH)—a recognition of one's own intellectual limitations—can reduce polarization and foster more understanding across lines of difference.

Chris Selland says AI purchasing may change the influence of sponsored placement and visual merchandising.

Some travelers taking to the skies have been faced with dwindling loyalty benefits, increasing airfares and one less airline in the marketplace.

Perhaps it's unsurprising that even AI enthusiasts have begun to experience a certain weariness with it all.

AI is expensive. Consumers must eventually pay the price.

Paul Fombelle and Mary Steffel finds that that apologizing when customers are unaware of a failure can backfire.

Northeastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.