Marketing

Stanford researchers recently updated their databases of the top 2% of research citations for the sixth time. It includes career citations and citations in 2022.

This summer saw the rise of Swiftonomics, and this fall is seeing her conquer the NFL and voter registration. Yakov Bart says her reach now “extends to all domains of life.”

D'Amore-McKim experts say that streamflation is here to stay. Viewers should expect more ad-supported tiers as streamers adopt the traditional TV model they sought to upset.

Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.

“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.

The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.

Netflix announced that it's bringing its new anti-password sharing measures to four more countries––Canada, New Zealand, Portugal and Spain––after testing the waters in Central and South America last year. This all comes as the streaming company looks to roll them out more broadly in the coming months.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.

New research published by Bart and his collaborators, Paul Parker (University of Kansas) and Paulo Albuquerque (INSEAD), shows that how and when people choose to play the lottery can produce radically different results––and that those play patterns are different for low- and high-income people.