Related news and updates
It's just another marketing scheme. ‘De-influencers' tell you what to buy by telling you what not to buy
The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.
Netflix users say the streamer's crackdown on password sharing is bad for consumers. But is it also bad for Netflix?
Netflix announced that it's bringing its new anti-password sharing measures to four more countries––Canada, New Zealand, Portugal and Spain––after testing the waters in Central and South America last year. This all comes as the streaming company looks to roll them out more broadly in the coming months.
Advertisers don't have to wait for kickoff to score big this Super Bowl Sunday
Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.
There are many ways to increase your payout in a $1.35 billion Mega Millions lottery, Northeastern professor says
New research published by Bart and his collaborators, Paul Parker (University of Kansas) and Paulo Albuquerque (INSEAD), shows that how and when people choose to play the lottery can produce radically different results––and that those play patterns are different for low- and high-income people.
Twitter, Meta, and TikTok dominated 2022. What will the social media landscape look like in 2023?
More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.
Northeastern algorithm aided nursing homes during COVID-19 pandemic
It turns out that a digital platform assembled by a Northeastern research group on short notice amid the COVID-19 pandemic substantially helped lessen a Massachusetts crisis in healthcare staffing.
What do this year's record-setting Black Friday and Cyber Monday tell us about how consumers are feeling in this economy?
Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation.
Why is Mark Zuckerberg's metaverse failing?
Facebook parent company Meta's value has been tanking due to its investment in the virtual Metaverse. Experts at Northeastern say it's failing to take flight because it is outdated, misguided and out of touch with the rest of Big Tech.
To charge or not to charge? Can Elon Musk right ship at Twitter by tapping into user's pockets?
Since Elon Musk purchased Twitter for $44 billion on Oct. 27, speculation about how the short-form text-based platform will change has run wild.
Will Musk work to curb hate speech and misinformation on the platform? Will he charge users a subscription fee? Will there be layoffs? And, perhaps most saliently, will Twitter survive the change-of-hands against the backdrop of years of unprofitability?