Marketing

“AI was integrated throughout many of my courses, not just as a tool but as part of how we think about solving business problems. We learned how to use AI to enhance analysis, presentations, and even creative work like content and visuals. It also helped me become more comfortable working with data and turning it into insights for decision-making.” – Mouna Dhananjaya, MS in Management‘25

“One of the most valuable parts of the MBA has been the opportunity to see how businesses operate in different environments. I have completed two Global Field Studies, one in Scandinavia and one in San Francisco, and each offered a distinct perspective that I would not have gained in the classroom alone.” – Maxime Rassi, Part-Time MBA'27

“Through the AI Strategic Hub, I developed a Bitcoin trading model for Vero Ventures that autonomously executes trades, allowing me to apply advanced analytics in a real-world setting.” – Govind Alagappan, MS in Business Analytics'26

New research from Debashish Ghose suggests that allowing viewers to choose when they see ads may be quite effective.

Intellectual humility (IH)—a recognition of one's own intellectual limitations—can reduce polarization and foster more understanding across lines of difference.

Chris Selland says AI purchasing may change the influence of sponsored placement and visual merchandising.

Some travelers taking to the skies have been faced with dwindling loyalty benefits, increasing airfares and one less airline in the marketplace.

Perhaps it's unsurprising that even AI enthusiasts have begun to experience a certain weariness with it all.

AI is expensive. Consumers must eventually pay the price.