Marketing

D'Amore-McKim professors have been recognized in Research.com's latest rankings across several disciplines, including Business and Management. This recognition highlights their significant contributions to advancing academic knowledge and shaping real-world business practices.

Associate Dean of Research Koen Pauwels has been recognized as one of RETHINK Retail's Top AI Leaders for 2024 for his pioneering work in marketing analytics and big data, placing him among global leaders driving AI innovation in the retail sector.

Esteemed faculty, alumni, and corporate partners were asked to grapple with questions like these: How do you bring AI into an organization? How do you deal with educating people about models and making them work?

Professor Daniele Mathras recommends embracing a “Rose, Thorn, Bud” framework to share your positive experiences (Rose), your disappointments and vulnerabilities (Thorn) and excitement for the future (Bud).

Sophia Moon said the foundational business skills she learned while earning her MBA gave her “an extra bolster” to help her create Essem Art Studio.

Associate Dean of Research at D'Amore-McKim School of Business, Koen Pauwels, takes the mic on the Customer First Thinking podcast.

Stanford researchers recently updated their databases of the top 2% of research citations for the sixth time. It includes career citations and citations in 2022.

This summer saw the rise of Swiftonomics, and this fall is seeing her conquer the NFL and voter registration. Yakov Bart says her reach now “extends to all domains of life.”

D'Amore-McKim experts say that streamflation is here to stay. Viewers should expect more ad-supported tiers as streamers adopt the traditional TV model they sought to upset.