Does your fitness band itch? Do you think wearing Google Glass might get in the way of walking down the street? Wearable tech is slowly becoming more and more visible, but it can be hard to wear all the time, every moment. And that’s where Apple’s purchase of Beats by Dre and the potential of headphones and wearable tech become “The Big ‘Ah-ha!’ ” moment to Fareena Sultan, marketing professor at Northeastern’s D’Amore-McKim School of Business. Sultan writes, “The wearable technology industry is evolving. Yet, wearables have not been adopted on a large scale, because they are not helping consumers solve problems in the context of their lifestyles. Smart headphones are one such device that can alleviate this situation as they integrate music listening with such activities as health monitoring in an effortless manner.” Read the full story via BostInno.