The Digital, Analytics, Technology and Automation (DATA) Initiative is a cross-disciplinary, innovative hub of thought leadership committed to researching, developing and sharing new knowledge and approaches for transforming organizations into data-driven businesses and helping them to manage seamless transitions between the natural and virtual worlds.
Hosted by the D’Amore-McKim School of Business at Northeastern University, DATA pursues a holistic model of integrating cutting-edge research and education in the domain of data-driven and technology-enabled analytics and automation. This initiative brings together all of the University’s colleges and embraces interdisciplinary collaboration as a core tenet— thus enabling a generation of intellectual leadership in the areas of digital convergence.
As an industry-academic collaborative, DATA connects academic scholars and industry leaders to harness the strong feedback loops between research, scholarship and meaningful connections with industry practice, leading to new research insights and practical applications. Such collaboration also informs innovative curriculum design and development, involving new educational programming with a strong experiential component and industry engagement opportunities.
2019 Year in Review
With a growing network of affiliated researchers across all colleges, rising student engagement and deepening collaborations with Northeastern partner organizations, the DATA Initiative is poised for an outstanding 2020.
DATA Initiative Co-Founders
Yakov BartYakov Bart is Associate Professor of Marketing and Joseph G. Riesman Research Professor at D’Amore-McKim School of Business at Northeastern University. He is the Founding Co-Director of the Digital, Analytics, Technology and Automation (DATA) Initiative and Faculty Affiliate at interdisciplinary Global Resilience Institute and SHARE Research Team at Northeastern University. Yakov holds a PhD and…
Koen PauwelsKoen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative (http://www.damore-mckim.northeastern.edu/data-initiative/people). Prof Pauwels also holds Honorary Professor of Research positions at Groningen University and BI Norwegian Business School. He received his Ph.D. from UCLA, where he was chosen “Top 100 Inspirational Alumnus” out…
Our vision is to “transform the construction industry by building smart.” Because we believe if there’s a better way, we’ll find it.
Melissa Soong, DMSB’21, is taking over our Instagram account @damoremckim this week! Follow along for an inside look at her co-op experiences with New Balance and Genentech, research with the DATA Initiative, and more!