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New kids on the block: The rise of emerging-market multinationals
Distinguished Professor Ravi Ramamurti answers questions on the role of emerging markets in the global economy.
Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.
Emerging Markets Beyond the BRICs
BRIC countries make up only about 40 percent of the GDP of all emerging markets worldwide: the core concept underlying the Center for Emerging Markets' sixth annual symposium.
What's next in emerging markets?
Northeastern University recently convened a group of international business experts from universities worldwide to discuss new trends and research in emerging markets. The conference was co-sponsored by the Center for Emerging Markets in the D'Amore-McKim School of Business.
Conference: Emerging Markets Shape International Business
As more and more emerging markets defy proscriptive expectations, establishing successful multinational business in nontraditional ways, a growing group of researchers is starting to recognize the value of a new conversation.