Engaging Practitioners on Emerging Markets

Insights @ Center for Emerging Markets

Cutting edge ideas and advice for global leaders about emerging markets


China is rapidly moving from imitation to innovation, with Chinese companies taking a key role perspective on the emerging paths of Chinese company innovation. Non-Chinese executives need to understand the six major paths to innovation taken by Chinese companies. While all these paths have also been taken by many Western companies, we discuss here the unique Chinese adaptation or intensification of each approach. Our findings indicate that the innovation advantages of Chinese companies may well be in the creative combinations of available innovation practices.

New multinational corporations from emerging markets have begun to compete fiercely with old multinationals from developed countries. Each type of multinational possesses unique strengths and weaknesses, and the weaknesses of one happen to be the strengths of the other. Global success will depend on the speed at which each type of multinational can learn and build new capabilities in areas where it is weak. To win this learning race, Western multinationals must guard against hubris and be willing to reexamine traditional strategies and practices.

Companies acquire third-party certifications, such as ISO certificates, to authenticate the quality of their products and services. But do these certifications really make a difference? Research indicates that while companies from developing markets seek these certifications more than those from more economically advanced institutional environments, the latter usually enjoy greater benefits from their adoption. This is largely because the products and services of companies from developing markets are often negatively stereotyped by consumers, because of their negative perceptions about these companies' countries of origin. Importantly, this distortion is less prominent for companies that operate in more established industries.


Annual symposia on a timely topic relating to emerging markets aimed principally at business executives and policymakers

The center organizes an annual symposium on a timely topic relating to emerging markets aimed principally at business executives and policymakers in the New England region. Speakers are typically CEOs and high-level executives of companies operating in, or from, emerging markets. Symposia are live cast and archived on our Youtube Playlist. They are made possible by gifts to the Center for Emerging Markets by David Nardone, corporate partners and an anonymous donor.

Symposium: Rethinking Your China Strategy

June 6, 2019 – After more than a year of rocky US-China trade relations, how are global firms changing or adapting their China strategy? These questions and more were answered by the CEOs and CXOs of companies such as Li & Fung (Hong Kong), Hasbro, PCCW-Media Group (Hong Kong), PerkinElmer, Enright, Scott & Associates and others.

Symposium: Rise of Asia – How should US Companies Respond? 

June 5, 2018 – The Center for Emerging Markets welcomed Jimmy Weng, DMSB'07, Peter Goodson, Syed Jafry and other prominent guests at its 8th Annual Symposium to discuss how US companies can leverage Asia in their global strategies.

Symposium: Thriving in Volatile Emerging Markets

June 7, 2016 – The Center for Emerging Markets welcomed Nariman Behravesh, Stephen Hayes and others at its 7th Annual Symposium to discuss effective strategies in the face of market volatility.

Symposium: Beyond the BRICs

June 2, 2015 – The Center for Emerging Markets welcomed Jonathan Berman and other distinguished guests at its 6th Annual Symposium to discuss opportunities in non-BRIC emerging markets.

Keynote speaker Jonathan Berman at CEM's 6th Symposium
2013 – Emerging Markets: The New Realities
2012 – Winning in Emerging Markets
2011 – Managing Information and Risk in Emerging Markets
2010 – Emerging Markets: Opportunities and Challenges
2009 – Capitalization on Emerging Market Opportunities

Region-focused Series

Lectures and talks focused on key regions of the developing world

India Lecture Series

The India Lecture Series brings thought leaders to Northeastern University for free and public lectures on critical issues impacting the world's second most populous country. It is now endowed and known as the Vivek and Vandana Sharma India Lecture.

China Lecture Series

The China Lecture Series at the Center for Emerging Markets explores important topics about China and its role in the world.

China Insight Series

China is one of the world's most important and least understood economies. D'Amore-McKim's world-class faculty presented this unique and timely series that provided practical insights into the present and future of China's economy.

Africa Speaker Series

The Africa Speaker Series explores business, social, and developmental issues in this diverse continent with the youngest and fastest growing population. From time to time, events in this series are co-organized with Northeastern University's Africa Global Initiative.