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Marketing is a dynamic field where you can make a real impact, creating powerful brands that influence people and grow organizations. It’s also a field that moves at light speed thanks to the rise of digital media. To stay on top of trends and seize new opportunities, you need up-to-the-moment skills and knowledge. Our Graduate Certificate in Marketing will keep you ahead of the curve in this new digital-first marketing reality, whether you’re new to the field or looking to advance in your current marketing role.
Program Overview
- Program Structure: 4–5 courses
- Class Schedule: Monday–Thursday evenings at 5:20 p.m. and 7:30 p.m
- Time to Complete: 8 months when studying full-time; 8 months–3 years when studying part-time; 5 months–2 years when studying online
Unique Features
3
available formats
12 to 15
Credits toward an eligible master’s degree
- Develop critical marketing skills with immediate impact—apply what you’re learning on the job or boost your resume for new opportunities
- Learn innovative marketing strategies for the digital age—informed by Northeastern’s signature focus on the tech economy
- Take an additional elective beyond the required 12 credits to expand your knowledge base (for part-time, on-campus learners only)
- Build your confidence and acumen through Northeastern’s practice-oriented approach to learning—spearheaded by world-class faculty with years of industry experience
- Get expert career guidance from experienced career counselors in Northeastern’s office of Employer Engagement and Design
- Build the foundation for a future degree from Northeastern—you may be able to apply the credits you earn in your certificate to an eligible master’s degree at D’Amore-McKim or the College of Professional Studies
Admissions
- GMAT Required? No.
- Where do I apply? Apply using this application.
- Interview required? Upon request.
- Eligible for International Student Visa? Yes. This program is F-1 visa compliant.
Helpful Guides
Application Checklist
Need guidance on completing your application? The application checklist provides step-by-step instructions and tips from our admissions team.
Personal Statement Guide
Need guidance in composing the personal statement for your application? The essay guide will help you organize your thoughts and draft your copy.
There are three entry terms each year in January, May, and September.
Deadlines & Decisions
Find the deadlines and decision dates you need to know. Submit your application by the earliest date possible for priority consideration.
Please visit the Northeastern Student Financial Services page. Click the dropdown under “Graduate Programs” and you’ll find the cost per credit listed next to “D’Amore-McKim School of Business Programs.”
At Northeastern, we value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds community, which is vital to learning and discovery.
Scholarships and Fellowships
D’Amore-McKim offers and partners with organizations that provide a variety of scholarships and fellowships to foster diversity and inclusion. Examples of these include The Dr. Martin Luther King Jr. Graduate Fellowship, Prospansica MBA Scholarship, Posse MBA Scholarship and Reach Out MBA Fellowship.
Clubs and Organizations
Northeastern has many opportunities for you to be engaged with our community. Examples include the following:
Graduate Students of Color Collective
The purpose of the GSCC is to build community for graduate students of color at Northeastern University by promoting education, professionalism, and civic duty. The GSCC fosters student, staff, and faculty relationships to establish a campus home for higher education at Northeastern. Through civic engagement with surrounding communities, the GSCC recognizes the continued struggles of marginalized populations, and the need for those who have succeeded to give back.
Grad Q
Grad Q is a student organization for LGBTQ+ graduate students at Northeastern. Grad Q is focused on building community, social events, advocacy, and mentoring undergraduate students.
Campus Resources
We have a number of cultural centers on campus to support our campus community by providing programs, lectures, and events for students with a range of affiliations and interests including the LGBTQA Resource Center, Office of Global Services, Latinx Student Cultural Center, Asian American Center, and many more.
Curriculum
You can study for your Graduate Certificate in Marketing full time, part time, or 100% online.
In all formats, you’ll be learning from renowned faculty—many of whom are industry leaders, leading consultants, or founders of startups—and you’ll study alongside a diverse group of students with a mix of industry and academic backgrounds.
Through one required core course and three or four electives, you’ll learn how technology is transforming the field of marketing, how to leverage digital tools to communicate effectively with an audience, and how to put your customer at the center of your marketing strategy. You’ll dive into topics such as . . .
- Brand management
- Technology and social media
- Marketing research
- Consumer behavior
- Marketing analysis
- Planning and strategy
- Innovation
Choose Your Format
Boston Campus Curriculum
Learn to thrive in the digital world of modern marketing, at the pace that suits your needs.
Online Curriculum
Upskill from anywhere and complete coursework on your own time.
Get in touch
Upcoming Future Student Events
Graduate Certificates Virtual Coffee Chat
Chat with Recruitment Manager, Jelena Pejic, to learn how a graduate certificate from D’Amore-McKim can further your career goals. Ask any questions you may have related to your program(s) of interest, including details about the application process.
Graduate Certificates Virtual Coffee Chat
Chat with Recruitment Manager, Jelena Pejic, to learn how a graduate certificate from D’Amore-McKim can further your career goals. Ask any questions you may have related to your program(s) of interest, including details about the application process.
Graduate Certificates Virtual Coffee Chat
Chat with Recruitment Manager, Jelena Pejic, to learn how a graduate certificate from D’Amore-McKim can further your career goals. Ask any questions you may have related to your program(s) of interest, including details about the application process.
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Power your career with big data. Prepare for a leadership role where you will solve complex business problems. STEM designated.
Part-Time MBA
Challenge your perspective. Move your future forward. Accelerate your career, on your schedule, with the Part-Time MBA at D’Amore-McKim.