Marketing is a dynamic field where you can make a real impact, creating powerful brands that influence people and grow organizations. It's also a field that moves at light speed thanks to the rise of digital media. To stay on top of trends and seize new opportunities, you need up-to-the-moment skills and knowledge. Our Graduate Certificate in Marketing will keep you ahead of the curve in this new digital-first marketing reality, whether you're new to the field or looking to advance in your current marketing role.

Graduate Certificate in Marketing Program Overview

  • Program Structure: 4–5 courses
  • Class Schedule: Monday–Thursday evenings at 5:20 p.m. and 7:30 p.m
  • Time to Complete: 8 months when studying full-time and 8 months–3 years when studying part-time

Unique Features

2

available formats

12 to 15

Credits toward an eligible master's degree

  • Develop critical marketing skills with immediate impact—apply what you're learning on the job or boost your resume for new opportunities
  • Learn innovative marketing strategies for the digital age—informed by Northeastern's signature focus on the tech economy
  • Take an additional elective beyond the required 12 credits to expand your knowledge base (for part-time, on-campus learners only)
  • Build your confidence and acumen through Northeastern's practice-oriented approach to learning—spearheaded by world-class faculty with years of industry experience
  • Get expert career guidance from experienced career counselors in Northeastern's office of Employer Engagement and Design
  • Build the foundation for a future degree from Northeastern—you may be able to apply the credits you earn in your certificate to an eligible master's degree at D'Amore-McKim or the College of Professional Studies

Admissions

  • English language proficiency: English proficiency, both written and verbal, is necessary for success in D'Amore-McKim classrooms. For more information, review our admissions policies.
  • GMAT Required? No.
  • Where do I apply? Learn more here.
  • Interview required? Upon request.
  • Eligible for International Student Visa? Yes. This program is F-1 visa compliant.

Helpful Guides

Application Checklist

Need guidance on completing your application? The application checklist provides step-by-step instructions and tips from our admissions team.

Personal Statement Guide

Need guidance in composing the personal statement for your application? The essay guide will help you organize your thoughts and draft your copy.

There are three entry terms each year in January, May, and September.

Northeastern University's Student Financial Services website is your best resource for the most current and comprehensive information to help prepare you financially.

To view tuition rates, please visit the Northeastern Student Financial Services page. Click the dropdown under “Graduate Programs” and find the cost per credit for the current academic year listed next to “D'Amore-McKim School of Business Programs.”

There are a number of resources to help you finance your Northeastern graduate education, and the Student Financial Services team is here to guide you through the process and make it as simple as possible. Please visit the Graduate Financial Aid page.

Once you are a student, your financial aid advisor will work with you one-on-one to answer your questions, point you to resources and provide valuable insight as you navigate the financial commitments of your program.

At Northeastern, we value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds community, which is vital to learning and discovery.

Clubs and Organizations

Northeastern has many opportunities for you to be engaged with our community. Examples include the following:

Graduate Students of Color Collective

The purpose of the GSCC is to build community for graduate students of color at Northeastern University by promoting education, professionalism, and civic duty. The GSCC fosters student, staff, and faculty relationships to establish a campus home for higher education at Northeastern. Through civic engagement with surrounding communities, the GSCC recognizes the continued struggles of marginalized populations, and the need for those who have succeeded to give back.

Grad Q

Grad Q is a student organization for LGBTQ+ graduate students at Northeastern. Grad Q is focused on building community, social events, advocacy, and mentoring undergraduate students.

Campus Resources

We have a number of cultural centers on campus to support our campus community by providing programs, lectures, and events for students with a range of affiliations and interests including the LGBTQA Resource Center, Office of Global Services, Latinx Student Cultural Center, Asian American Center, and many more.

Curriculum

You can study for your Graduate Certificate in Marketing full-time or part-time.

In all formats, you'll be learning from renowned faculty—many of whom are industry leaders, leading consultants, or founders of startups—and you'll study alongside a diverse group of students with a mix of industry and academic backgrounds.

Through one required core course and three or four electives, you'll learn how technology is transforming the field of marketing, how to leverage digital tools to communicate effectively with an audience, and how to put your customer at the center of your marketing strategy. You'll dive into topics such as . . .

  • Brand management
  • Technology and social media
  • Marketing research
  • Consumer behavior
  • Marketing analysis
  • Planning and strategy
  • Innovation

Choose Your Format

Get in touch

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Upcoming Future Student Events

Oct 13

Chat with Assistant Director of Graduate Admissions Fernando Antonioli and Graduate Certificate student Andrea Pinto Quiroz to learn how a graduate certificate from D'Amore-McKim can further your career goals. Ask any questions you may have related to your program(s) of interest, including details about the application process.

Oct 18

If you're thinking of pursuing the next step in your business education, there's no better place to do that than Northeastern. Join members of the Graduate Admissions team for an overview of D'Amore-McKim's graduate business programs and the potential to “stack” to build toward a future MBA.

Oct 18

Come to campus and enjoy a social evening where you can learn more about D'Amore-McKim's graduate business programs and mingle with admissions representatives, current students, and other friends of our programs.

Related Programs

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Position yourself for leadership by learning to solve complex business problems with data in this STEM-designated program.

Earn an MBA degree that prepares you to meet the challenges of a tech-driven, high-speed business world—on a part-time schedule that works with your life. Choose from 15 in-demand concentrations.