Marketing is a dynamic field where you can make a real impact, creating powerful brands that influence people and grow organizations. It’s also a field that moves at light speed thanks to the rise of digital media. To stay on top of trends and seize new opportunities, you need up-to-the-moment skills and knowledge. Our Graduate Certificate in Marketing will keep you ahead of the curve in this new digital-first marketing reality, whether you’re new to the field or looking to advance in your current marketing role.
Graduate Certificate in Marketing Program Overview
- Program Structure: 4–5 courses
- Class Schedule: Monday–Thursday evenings at 5:20 p.m. and 7:30 p.m
- Time to Complete: 8 months when studying full-time; 8 months–3 years when studying part-time; 5 months–2 years when studying online
12 to 15
Credits toward an eligible master’s degree
- Develop critical marketing skills with immediate impact—apply what you’re learning on the job or boost your resume for new opportunities
- Learn innovative marketing strategies for the digital age—informed by Northeastern’s signature focus on the tech economy
- Take an additional elective beyond the required 12 credits to expand your knowledge base (for part-time, on-campus learners only)
- Build your confidence and acumen through Northeastern’s practice-oriented approach to learning—spearheaded by world-class faculty with years of industry experience
- Get expert career guidance from experienced career counselors in Northeastern’s office of Employer Engagement and Design
- Build the foundation for a future degree from Northeastern—you may be able to apply the credits you earn in your certificate to an eligible master’s degree at D’Amore-McKim or the College of Professional Studies
- GMAT Required? No.
- Where do I apply? Apply using this application. D’Amore-McKim leadership has temporarily paused enrollment for online study of this certificate while we build the curricular framework for the next generation of this online program.
- Interview required? Upon request.
- Eligible for International Student Visa? Yes. This program is F-1 visa compliant.
Need guidance on completing your application? The application checklist provides step-by-step instructions and tips from our admissions team.
Need guidance in composing the personal statement for your application? The essay guide will help you organize your thoughts and draft your copy.
There are three entry terms each year in January, May, and September.
Please visit the Northeastern Student Financial Services page. Click the dropdown under “Graduate Programs” and you’ll find the cost per credit listed next to “D’Amore-McKim School of Business Programs.”
At Northeastern, we value and celebrate diversity in all its forms and strive to foster an inclusive culture built on respect that affirms inter-group relations and builds community, which is vital to learning and discovery.
Clubs and Organizations
Northeastern has many opportunities for you to be engaged with our community. Examples include the following:
The purpose of the GSCC is to build community for graduate students of color at Northeastern University by promoting education, professionalism, and civic duty. The GSCC fosters student, staff, and faculty relationships to establish a campus home for higher education at Northeastern. Through civic engagement with surrounding communities, the GSCC recognizes the continued struggles of marginalized populations, and the need for those who have succeeded to give back.
Grad Q is a student organization for LGBTQ+ graduate students at Northeastern. Grad Q is focused on building community, social events, advocacy, and mentoring undergraduate students.
We have a number of cultural centers on campus to support our campus community by providing programs, lectures, and events for students with a range of affiliations and interests including the LGBTQA Resource Center, Office of Global Services, Latinx Student Cultural Center, Asian American Center, and many more.
In all formats, you’ll be learning from renowned faculty—many of whom are industry leaders, leading consultants, or founders of startups—and you’ll study alongside a diverse group of students with a mix of industry and academic backgrounds.
Through one required core course and three or four electives, you’ll learn how technology is transforming the field of marketing, how to leverage digital tools to communicate effectively with an audience, and how to put your customer at the center of your marketing strategy. You’ll dive into topics such as . . .
- Brand management
- Technology and social media
- Marketing research
- Consumer behavior
- Marketing analysis
- Planning and strategy
Choose Your Format
Study on our Boston campus and complete the program in eight months. Full-time study is F-1 visa compliant.
Study on our Boston campus at the pace that works for you.
Upskill from anywhere and complete coursework on your own time.
Get in touch
Learn More About Campus
Upcoming Future Student Events
QS Virtual Masters Event – Africa
Chat with D’Amore-McKim’s admissions representatives at the QS Virtual Masters Event for Africa to learn more about the various programs offered through the Graduate School of Business!
Global Entrepreneurship Week Panel: Storytelling for Early Stage Startups
Chat with D’Amore-McKim’s admissions representatives at the Global Entrepreneurship Week Panel for an engaging discussion exploring internal and external storytelling for early stage startups.
All Graduate Business Programs Overview
If you’re thinking of pursuing the next step in your business education, there’s no better place to do that than Northeastern. Join admissions officers Mary McNamara and Jelena Pejic for an overview of how D’Amore-McKim’s graduate business programs can help you build toward your MBA.
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