Marketers today operate in a fast-changing, tech-driven business environment that generates enormous amounts of data. To reach audiences effectively—and be endlessly responsive to customers' needs—marketers must know how to get the most of the data they gather and analyze. In just four or five courses, our Graduate Certificate in Marketing Analytics will empower you with the skills you need to turn data into smart marketing strategy.
Program Overview
- Program Structure: 4–5 courses
- Class Schedule: Monday–Thursday evenings at 5:20 p.m. and 7:30 p.m.
- Time to Complete: 1 to 3 years
Part-Time Graduate Certificate | Typical program
*Starts in September or January. May be completed at a flexible pace but is usually completed in three semesters.
Unique Features
- Develop critical analytics skills taught specifically from a marketing perspective
- Gain deeper expertise in digital marketing and trends in technology and new media—all part of Northeastern's signature focus on the digital economy
- Select one additional elective beyond the required 12 credits to deepen your knowledge
- Build your confidence through Northeastern's practice-oriented approach to learning—spearheaded by world-class faculty with significant industry experience
- Get expert career guidance from an experienced counselor at our Employer Engagement and Career Design
- Build the foundation for a master's degree from Northeastern in the future—you may be able to apply your certificate credits to the MS in Business Analytics, the Part-Time MBA, or the Online MBA
Admissions
- Interview required? Upon request.
- English language proficiency: English proficiency, both written and verbal, is necessary for success in D'Amore-McKim classrooms. For more information, review our admissions policies.
- GMAT Required? No.
- Where do I apply? Learn more here.
- Eligible for International Student Visa? No. This program is not F-1 visa compliant.
- Is a graduate business certificate worth it? Learn more here.
Part-Time Graduate Certificates
| Application Deadlines | Decision Notifications | Classes Begin |
|---|---|---|
| Sept. 26, 2024 | Rolling Basis | January |
| Oct. 24, 2024 | Rolling Basis | January |
| Dec. 5, 2024 | Rolling Basis | January |
| Jan. 9, 2025 | Rolling Basis | September |
| March 27, 2025 | Rolling Basis | September |
| May 15, 2025 | Rolling Basis | September |
| June 26, 2025 | Rolling Basis | September |
| Aug. 7, 2025 | Rolling Basis | September |
Tuition
Northeastern Student Financial Services publishes the tuition rates for Graduate Certificates. Under the “Graduate Programs” section, the cost per credit appears next to “D'Amore-McKim School of Business Programs.”
Financial Aid
Northeastern offers resources to help you finance your graduate education, and the Student Financial Services team will guide you through your options. Please visit the Graduate Financial Aid page.
Once you are a student, your financial aid advisor will work with you one-on-one to answer your questions, point you to resources and provide valuable insight as you navigate the financial commitments of your program.
Scholarships
Northeastern University has a variety of scholarships. As a graduate certificate applicant you may be eligible for the Full Circle Scholarship. You may also qualify for funding support as an alum, U.S. servicemember, or veteran.
Application Fee Waivers
D'Amore-McKim offers application fee waivers to applicants that meet specific criteria. You can review the policy on the Graduate Application FAQ web page.
The D'Amore-McKim School of Business community stands with our university and its leadership in our dedication to cultivating equity and inclusion for all humankind. Understanding and solving our problems requires constant interaction among people who bring their own diverse contexts and experiences to the conversation. Therefore, we must be a diverse, equitable, and inclusive community that values the uniqueness of its members, recognizes the power and importance of diversity in our own and surrounding communities, and ensures their engaged participation.
Graduate Student Clubs
There are numerous university-wide and D'Amore-McKim-affiliated student groups that you may wish to join, and several are grounded in building inclusive communities and resiliency. Many of our graduate business students participate in the Graduate Students of Color Collective, Grad Q, and Out in Business.
Campus Resources
Participate in community-building programs, lectures, and events offered by Northeastern's cultural centers representing a range of affiliations and interests including the LGBTQA Resource Center, Latinx Student Cultural Center, Asian American Center, Office of Global Services, and many more.
Curriculum
The coursework for the Graduate Certificate in Marketing Analytics will keep you in step with marketing trends in the new digital economy, whether you're a marketing professional with analytics duties, a manager of marketing teams, or a professional in another business function who wants to backfill critical data skills in a marketing context.
Your core coursework and electives will focus intensively on the role of data and technology in modern marketing strategy, from customer relationship management to performance measurement. You'll learn how companies collect and analyze vast amounts of data to make better marketing decisions, and build proficiency in predictive analytics and evidence-based strategy. You'll also develop analytical, computational, and strategic thinking skills that will help you effectively link insights to customer needs.
Required Courses
MKTG 6200 | 3 Hours
Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets.
MKTG 6234 | 3 Hours
Electives
Complete 6 semester hours from the following:
Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement.
MKTG 6210 | 3 Hours
Offers an advanced course in defining and managing an organization's product-market strategy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Emphasizes using market information to choose and manage the company's relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy.
MKTG 6216 | 3 Hours
Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing.
MKTG 6222 | 3 Hours
Introduces how to measure, analyze, and evaluate the profit impact of marketing actions (MAP) by bringing together marketing, strategy, and finance. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to explore systems that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.
MKTG 6230 | 3 Hours
The following is a sample curriculum and is subject to change. Enrolled students should reference the academic catalog for current program requirements.
Customers are at the center of analytics. The Graduate Certificate in Marketing Analytics enables you to link insights to market needs. We develop your ability to understand what people need, and use data to find new ways to serve these needs. From how consumers think, to optimizing return on marketing investment, this qualification will help you get more out of the data you already look at, and push you to explore additional analytical methods.
Kwong Chan
Executive Director, DATA Initiative
Faculty Director, MS in Business Analytics
Get in touch
Full-Time & Part-Time advisor
Elizabeth Nersinger
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