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Why should I get a graduate certificate in marketing?

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Marketing is a dynamic field moving at light speed thanks to the rise in digital media, and a strong marketer now needs an array of modern skills more than ever before. A graduate certificate in marketing can help because it offers you a concentrated path to enhance your professional marketing experience. You'll learn the core technical, strategic, and analytical skills necessary to make effective marketing decisions in the digital-first marketing world. 

Earning a graduate certificate in marketing from D'Amore-McKim gives you a competitive edge in the job market. You'll increase your market value and earning potential, enhance your skills and creativity, and expand your opportunities for career growth.  

Still not sure if a graduate certificate in marketing is for you? Here are four key reasons you should consider pursuing a certification.

1. Establishing your credentials 

Obtaining a certification is a great way to show human resource personnel and hiring managers that you have the diverse skill set necessary to excel in this rapidly-changing digital marketing landscape.  

2. Broadening your opportunities 

One of the best aspects of marketing is that it doesn't restrict itself to one field. From large corporations to small startups, all organizations can use the skills of a talented marketer, allowing you to explore many different career opportunities. 

3. Deepening your understanding of digital marketing 

The digital marketing landscape changes quickly. To stay on top of trends and seize new opportunities, you need current skills and knowledge. A graduate certificate in marketing will keep you ahead of the curve.

4. Increasing your professional network 

Participating in a certificate program isn't just a great way to stay on top of marketing trends and expand your current industry knowledge. It's also a great way to meet other like-minded people looking to grow their careers.

The D'Amore-McKim School of Business at Northeastern University offers three unique marketing certificate programs that can prepare you for this digital-first marketing reality, whether you're new to the field or looking to advance in your current marketing role. 

Which marketing certificate program is right for you? 

Graduate Certificate in Marketing

Our Graduate Certificate in Marketing explores leveraging digital marketing tools to capitalize on trends and communicate powerfully with an audience. You'll dive into topics such as social media, marketing research and analysis, and consumer behavior. This certificate will prepare you to put your customer at the center of your marketing strategy. 

Graduate Certificate in Marketing Analytics

In our Graduate Certificate in Marketing Analytics, your core coursework and electives will focus intensively on the role of data and technology in modern marketing strategy, from customer relationship management to performance measurement. You'll also develop analytical, computational, and strategic thinking skills that will help you effectively link insights to customer needs. This option is perfect for marketers looking to learn how to turn data into evidence-based marketing strategies. 

Graduate Certificate in Brand Management

Our Graduate Certificate in Brand Management will help you create and manage brands that resonate with consumers. You'll dive into the brand-building process and learn how to develop integrated brand strategies that position an organization for growth. If you're a strategic thinker looking to build meaningful brand recognition, this option could be the fit for you. 

These marketing certificate programs can also give you a head start on a future master's degree. Once you've completed your graduate marketing certificate with at least a 3.0 GPA, you can apply up to 15 credits toward a master's degree at Northeastern for up to three years following its completion. This includes D'Amore-McKim's Part-Time MBA, MS in Management, or an applicable master's program at the College of Professional Studies. 

Ready to learn more? Get in touch.

To learn more about how a graduate certificate in marketing can help you achieve your career goals, attend one of our upcoming “Ask Me Anything” sessions for an informal chat with our admissions team.
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