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New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Northeastern’s D’Amore-McKim School of Business is forming a partnership with Suffolk Construction, a national contracting company, to make sure they are driving those changes.

Under the partnership, called the Digital, Analytics, Technology, and Automation (DATA) initiative, Northeastern students and faculty will develop data-based solutions to help businesses improve their bottom line.

“So many businesses are struggling with how to use data better to improve customer service and decision-making,” said Koen Pauwels, a Distinguished Professor of Marketing at Northeastern. “Big Data is great, but you have to know how to use that data.”

Read more on News at Northeastern.

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