New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Northeastern’s D’Amore-McKim School of Business is forming a partnership with Suffolk Construction, a national contracting company, to make sure they are driving those changes.
Under the partnership, called the Digital, Analytics, Technology, and Automation (DATA) initiative, Northeastern students and faculty will develop data-based solutions to help businesses improve their bottom line.
“So many businesses are struggling with how to use data better to improve customer service and decision-making,” said Koen Pauwels, a Distinguished Professor of Marketing at Northeastern. “Big Data is great, but you have to know how to use that data.”