Marketing

Victoria's Secret personified sexualized femininity in the 1990s and 2000s, but the company is undergoing a massive rebranding in an effort to become more inclusive.

Distinguished Professor of Marketing Koen Pauwels is published in Marketing Intelligence Review (MIR)

Super Bowl LV advertisers adopt nostalgic messaging after a year of chaos.

D'Amore-McKim researchers explain how a group of Reddit investors drove up the falling value of GameStop's stock.

Daniele Fay Mathras, an associate teaching professor of marketing at Northeastern who studies the minimalism movement, says the COVID-19 pandemic has forced people to re-evaluate who they are and how they present themselves.

These nine faculty members, according to a 2019 study, are among the top 2 percent of business and economics researchers in the world.

Visiting Professor and Executive-in-Residence in Marketing Shubhro Sen's broad global experience builds on D'Amore-McKim's professor/practitioner model.

Paul Fombelle, associate professor of marketing, researches how the COVID-19 pandemic has affected the lives of people who work in grocery stores, hotels, and restaurants.

The D'Amore-McKim School of Business is pleased to announce the addition of 12 new full-time faculty to its accomplished academic roster of innovators, scholars, researchers, and leaders. In addition, the school celebrated two faculty who were visiting professors who are now tenure-track assistant professors.