Marketing
Learn to leverage digital tools, shape strategic marketing plans, and build lasting customer connections.
Program details
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Commitment
Full-time, 8 months; Part-time, 8-36 months
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Entry Terms
Fall, Spring
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Visa Compliant
Yes
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STEM-designated
No
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Locations
Boston
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Program Options
Yes
This PROGRAM IS IDEAL FOR
Students interested in jobs like marketing director or brand manager
Current marketing professionals looking to grow their repertoire of tools and techniques
Workers looking to add key skills now with a future master's degree in mind
Application deadlines
*Final deadline for full-time international applicants needing a new F-1 or J-1 visa
Why get a graduate certificate?
Gain in-demand marketing skills for tomorrow's business world
- Understand the technologies advancing the field and learn to use digital tools to lead innovative, effective marketing strategies.
- Work with faculty and experienced entrepreneurs on projects and case studies that directly apply to business challenges.
- Customize your education with a flexible schedule and electives relevant to your goals—including brand management, marketing research, and consumer behavior.
- Chart your career path, explore employer opportunities, and refine your job search with dedicated support from our Graduate Career Center.
- Earn credits that you may be able to apply toward an eligible Northeastern master's degree or MBA program in the future.
Program options
The Graduate Certificate in Marketing offers the flexibility to complete the program at a pace that suits your personal and professional life. In just 12 credits—with the option to expand up to 15 credits to deepen your knowledge base—you'll gain the skills and knowledge needed to thrive in marketing roles in a range of industries and organizations. These sample timelines show how your plan might look, whether you attend full-time or part-time. Actual schedules may vary, so you'll work closely with your advisor to plan your courses.
The full-time format is designed for students who can commit to eight months of full-time study. Evening classes run Monday through Thursday, and you can choose from 5:20 p.m. or 7:30 p.m. class times, completing the program in just two semesters.
The full-time format is F-1 and J-1 visa compliant for international students. This may make you eligible to apply for apply for Optional Practical Training (F-1 students) or Academic Training (J-1 students), allowing you to work in the United States for up to 12-months (F-1 students) or 8-months (J-1 students) after your studies are complete.
The part-time format is designed for working professionals who would prefer to set their own pace to work with their life and other responsibilities. Evening classes run Monday through Thursday, and you can choose from 5:20 p.m. or 7:30 p.m. class times. You can finish in as little as one year, or if you need to go slower in order to accommodate your work and family commitments, you can finish your certificate over a longer period of up to three years.
In addition to the required course in customer markets, you'll choose three or four electives that deepen your knowledge in specific areas and prepare you to reach your unique goals.
Experience-powered learning
Put your knowledge to work
At D'Amore-McKim, we excel at blending classroom instruction and academic theory with real-world, experience-driven learning. This approach broadens your knowledge, fosters creativity, and equips you to navigate the evolving demands of today's business world. From the moment you begin your program to the day you graduate, you'll gain valuable experiences that enhance your perspective and boost your confidence.
- Learn from renowned faculty who are seasoned practitioners and thought leaders
- Study real-world cases that vividly illustrate course concepts
- Apply theories in the workplace for immediate, practical impact
Additional experiential opportunities for D'Amore-McKim students
Some of your most valuable learning experiences happen outside the formal curriculum. Make the most of these opportunities to broaden your knowledge.
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non Credit
Bloomberg Terminal
Get Bloomberg certified. Harness powerful financial tools to analyze real-time data, earn Bloomberg Market Concepts and ESG certifications, and compete in global team challenges.
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non Credit
DATA Club
Tackle real-world data challenges. Sharpen your skills in R, Tableau, Python, and more through hands-on workshops, while networking with industry pros and competing resumé-building challenges.
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Non Credit
DATA Kips
Blend data with business. Join a supportive network of students and engage in peer-to-peer mentorship to apply data to strategic business decision-making. Participate as an expert or as a member.
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Non Credit
IDEA Student-Led Venture Accelerator
Launch a venture—or help one grow. Build your startup or mentor early-stage teams in strategy, finance, or marketing.
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Non Credit
Micro-Internships
Gain experience on your schedule. Take on short-term, virtual, paid projects. Explore industries, build skills, and grow your network.
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Non Credit
Virtual Work Experience
Experience a day on the job—virtually. Explore industries and build skills through employer-designed simulations. It's a flexible, risk-free way to gain experience.
Locations
Student voices
Careers & support
The dedicated experts at the Graduate Career Center will help you achieve your professional goals and emerge as a responsible, forward-thinking business leader. As you develop skills and gain experience, we'll help you set goals, prepare for the job search, explore learning opportunities beyond the classroom, and stay abreast of events and programs to grow your network.
Stackable credits
Considering a master's degree or MBA from D'Amore-McKim? Starting with a Graduate Certificate in Marketing is a smart move. Complete the certificate with a GPA of 3.0 or higher and you may be able to apply your credits towards an eligible master's program or MBA at Northeastern.
Faculty & learning
Our world-class faculty bring years of experience, innovative leadership, and global perspectives to their teaching and are dedicated to preparing you for success in a rapidly evolving business world. Learn the myriad ways in which marketing transforms and creates relationships among organizations, individuals, and societies so that all benefit.
Alumni Network
One of the most valuable benefits of earning your degree from D'Amore-McKim is the chance to become part of our elite alumni network. Numbering more than 65,500 members across 180+ countries, our alumni regularly connect through events, programs, services, chapters, volunteering, and more.
Applicant FAQs
Upcoming admissions Events
D'Amore-McKim Ask Me Anything
Join current students on September 17 to hear insights about the graduate student experience at D'Amore-McKim.
Coffee Chat – Boston Campus
Join us for a casual in-person chat about our graduate business programs over a cup of coffee, on us!
D'Amore-McKim Graduate Programs Application Q&A
Get all of your application process questions answered and explore topics like financial aid, scholarships, and making your app stand out.
Request more information
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