Previous University: University of Massachusetts Boston
Undergraduate Degree: Bachelor's degree in Asian Studies, East Asia track
Q: With a background in East Asian Studies, what inspired you to take four graduate courses in marketing?
A: Something many people know about me is that I speak Japanese. I started studying Japanese when I was 13. As an undergraduate student, I loved studying East Asian Studies. However, post-grad, I found limited job opportunities utilizing this degree. I decided to search for a new interest.
After working at a restaurant for ten years, I started to manage their social media platforms. I'm an avid Instagrammer, so connecting with the community and generating some buzz came naturally to me. This experience made me realize I had a budding passion for marketing. What began as trying something new transformed into beginning a career in marketing. My next job was as a marketing specialist at MIT Federal Credit Union.
After gaining some marketing experience, I wanted to grow my knowledge and began looking for the right program for me. I was eager to learn more about user behavior and what resonates with people when interacting with particular goods or services. Without having a formal education in the field, my knowledge was limited to my experiences. I wanted to learn more about marketing and earn a graduate certificate to provide myself access to more career opportunities in the future.
Q: How did you decide that Northeastern University was the right fit for you?
A: Northeastern University stood out to me because of its commitment to providing experiential learning opportunities. Having prior experience is a huge benefit and often a requirement when applying for jobs. I knew I would benefit from gaining professional experience as a student, which drew me to apply.
Another consideration was the resources and support offered at Northeastern. It is nice to know that they will be there to support me whenever I need it, even after graduation.
Q: What are your professional goals and how do you expect your graduate certificate to help you achieve them?
A: Pursuing my Graduate Certificate in Marketing at Northeastern was a transformative experience. I learned a lot about myself and other passions that I had as well. Earning my certificate opened my eyes to opportunities to apply my marketing skills.
My goal is to ultimately work in a marketing role within the gaming industry. I am considering pursuing a master's in game design and game science, where I can utilize my marketing and analytic skills. With game design, it's important to understand your audience and be able to promote your product in a meaningful way.
Despite the challenges posed by working internationally, I would love to pursue marketing within the gaming industry for a Japanese company. Completing my certificate has given me the confidence to continue my pursuits as a lifelong learner to combine all my passions into a career that will feel custom-tailored for me.
Q: What advice would you share with future students?
A: My advice is to go for it without hesitation. Take the leap and dive into that program you've been contemplating. You'll have a great experience.
Northeastern has many opportunities to gain experience beyond earning your degree through co-ops, projects, clubs, and more. Take advantage of any opportunities you can; it will only help you in the long run.
“I wanted to be a part of a school and program that had the ability to deliver above and beyond their reputation and my expectation, so I chose Northeastern” says Buckner.
“The resources provided by the university and the quality of the lectures has allowed for me to gain an education which is at the forefront of business innovation, entrepreneurship, and the importance of a global mindset in business” says Venables
“I knew I had both the expertise and experience to stand out because of my professional and personal experience while attending Northeastern.”