Marketing

Despite rising inflation, supply-chain disruptions and pandemic lockdowns, business is booming for well-known luxury behemoths like Louis Vuitton, Cartier, BMW, and Rolls-Royce Motor Cars. Economic and marketing experts at Northeastern explain what's behind the sudden surge in spending on some of the finer things in life.

A lot of clever features have made Wordle popular, say two Northeastern experts.

Hopes for the digital media industry were elevated when co-founder and chief executive officer Jonah Peretti celebrated BuzzFeed's Listing Day at Nasdaq in New York City last month. Photo by Bennett Raglin/Getty Images

Photo by Alyssa Stone/Northeastern University

Better not, say two Northeastern scholars of law and marketing. While consumers may benefit from the convenience of touch-free checkout, it's not always clear what a company will do with consumers' biometric information once it has it.

This week, Ben & Jerry's—famous for its unique ice cream flavors as well as its outspokenness on social issues—waded into its most contentious debate yet, announcing that it would stop selling ice cream in the West Bank. Photo by Alyssa Stone/Northeastern University

Victoria's Secret personified sexualized femininity in the 1990s and 2000s, but the company is undergoing a massive rebranding in an effort to become more inclusive.

Distinguished Professor of Marketing Koen Pauwels is published in Marketing Intelligence Review (MIR)