News
Exploring the Future of Global Business: fireside chat with Global CEO Devika Bulchandani
“Human motivations haven't changed, but how we engage with content has,” says Bulchandani. “Today, consumers have the control, and our challenge is to create content that captures attention amid overwhelming information.”
D'Amore-McKim professor among crew of 80-year-olds who competed in the Head of the Charles Regatta
Riyadh Season's ‘Six Kings Slam' is not ‘a commercial venture — it's a brand-building exercise,' expert says
D'Amore-McKim Distinguished Professor Ravi Ramamurti weighs in on Saudi Arabia's massive investments in sports, emphasizing the strategic branding behind events like the “Six Kings Slam.”
What changes can Florida residents expect to their insurance policies following the recent hurricanes?
Why Marketers Are Spending Less on Social Media
D'Amore-McKim Associate Dean of Research, Koen Pauwels, share expert opinion on the decline in social media spending.
Why Retail Health Clinics Failed
A number of retail chains that have been trying to move into primary care have been retrenching or withdrawing altogether. Despite their struggles, D'Amore-McKim Professor Timothy Hoff, says that there is still a place for retail chains in health care.
It's Hard to Work Through a Disaster Like Milton
D'Amore-McKim associate professor John Bai latest research shows how this strategy can make businesses more resilient, especially as climate change intensifies storms and disrupts operations.
Northeastern MBA students craft global strategies for Ukrainian companies navigating war
Led by D'Amore-McKim professor Julia Ivy, MBA students craft global strategies to help Ukrainian companies expand despite the challenges of war.
Research.com recognizes D'Amore-McKim professors for groundbreaking contributions across disciplines
D'Amore-McKim professors have been recognized in Research.com's latest rankings across several disciplines, including Business and Management. This recognition highlights their significant contributions to advancing academic knowledge and shaping real-world business practices.