This post originally appeared on Northeastern Global News. It was published by Beth Treffeisen.
Uber, Airbnb and Nike pulled out of Russia within the first 40 days of its war on Ukraine. Meanwhile, Procter & Gamble, Hilton and chemical manufacturer Huntsman Corp. continued their operations.
“Some firms appear to have become arbiters of right and wrong,” says Luis Dau, an associate professor of international business and strategy at Northeastern University whose co-authored research with Yannick Thams from Florida Atlantic University was published in the Journal of World Business.