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Dunton Family Dean David De Cremer and his collaborators discuss finding the balance between human-generated and AI-generated creative content.

Harvard Business Review

Northeastern graduate Danny Walsh's, COE'15, MBA'18, love of coffee has sent him down a journey he never expected to take. By combining his love for coffee and being healthy, he created the mushroom-infused Peak State Coffee. 

The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Interim Dean Emery Trahan, he details why Northeastern's annual Giving Day is especially important to him this year, our centennial.

Fred and Darla Brodsky—longtime supporters of D'Amore-McKim's international business programs—are also proponents of world travel.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.

The D'Amore-McKim School of Business' international business and strategy group is launching the International Business Today podcast.

In these tricky economic times, asking for a raise may seem even more daunting than it would have even a year ago.

More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.

Since Elon Musk purchased Twitter for $44 billion on Oct. 27, speculation about how the short-form text-based platform will change has run wild.
Will Musk work to curb hate speech and misinformation on the platform? Will he charge users a subscription fee? Will there be layoffs? And, perhaps most saliently, will Twitter survive the change-of-hands against the backdrop of years of unprofitability?

The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Interim Dean Emery Trahan, he reflects on the items he removed from the 1993 Dodge Hall time capsule on Oct. 18.