Marketing

New research published by Bart and his collaborators, Paul Parker (University of Kansas) and Paulo Albuquerque (INSEAD), shows that how and when people choose to play the lottery can produce radically different results––and that those play patterns are different for low- and high-income people.

More than most years, 2022 saw the social media landscape shifting in major ways. Northeastern experts say 2023 is primed for even more seismic changes.

It turns out that a digital platform assembled by a Northeastern research group on short notice amid the COVID-19 pandemic substantially helped lessen a Massachusetts crisis in healthcare staffing.

Black Friday and Cyber Monday online sales set new records this year—even against the backdrop of continued economic uncertainty driven largely by prolonged high inflation.

Facebook parent company Meta's value has been tanking due to its investment in the virtual Metaverse. Experts at Northeastern say it's failing to take flight because it is outdated, misguided and out of touch with the rest of Big Tech.

Since Elon Musk purchased Twitter for $44 billion on Oct. 27, speculation about how the short-form text-based platform will change has run wild.
Will Musk work to curb hate speech and misinformation on the platform? Will he charge users a subscription fee? Will there be layoffs? And, perhaps most saliently, will Twitter survive the change-of-hands against the backdrop of years of unprofitability?

Antisemitic comments from Ye, formerly known as Kanye West, have led to his corporate partners distancing themselves from the artist. But even though his remarks are recent, the sentiment behind them goes back millenia.

After Roe v. Wade was overturned, activists speculated that personal data would be used to prosecute abortions. But experts say that this has always been a risk.

Let's not make things worse. As a summary, organizations and marketers love to talk about the benefits of our products and the customers who benefit from our products. But there are always consequences to products. Sometimes they are substantial, and sometimes they affect some groups more than others.