Marketing

Antisemitic comments from Ye, formerly known as Kanye West, have led to his corporate partners distancing themselves from the artist. But even though his remarks are recent, the sentiment behind them goes back millenia.

After Roe v. Wade was overturned, activists speculated that personal data would be used to prosecute abortions. But experts say that this has always been a risk.

Let's not make things worse. As a summary, organizations and marketers love to talk about the benefits of our products and the customers who benefit from our products. But there are always consequences to products. Sometimes they are substantial, and sometimes they affect some groups more than others.

Price disruptions are sure to have impacts on consumer behavior. Market-watchers have suggested that an “inflationary psychology” is starting to set in. Northeastern experts break down what that means.

D'Amore-McKim Associate Teaching Professor of Marketing Daniele Mathras was nominated for Northeastern's Excellence in Teaching Award by her students. Their glowing remarks about their experiences in her class helped her earn the coveted award. She was recently recognized at the 2022 Northeastern Academic Honors Convocation.

“Our research found that 79% of those who currently use someone else's password would not get their own subscriptions if Netflix outright banned account-sharing,” says Ben Treanor, whose company surveyed so-called “streaming swindlers.” And Netflix will have a fine line to walk if it introduces ads, says Yakov Bart, a marketing expert at Northeastern.

An Adidas ad for its new line of sports bras, featuring a photo grid of topless women, made a splash online recently, prompting a mix of praise and criticism. But it may not be so black-and-white. Northeastern experts in body image and marketing weigh the pros and cons.

Rebrands are rare, says Paul Fombelle, who worked at one of the world's biggest advertising agencies before teaching marketing at Northeastern. For the franchise most recently known as the Washington Football Team, a new name and logo won't matter as much as the play on the field, he says.

Father Isaac Keeley, a 71-year-old Trappist monk who lives in a monastery in central Massachusetts, didn't know the first thing about using social media to take his beer business national. Then he received a call from the Digital, Analytics, Technology and Automation (DATA) Initiative team at Northeastern.