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Does settlement mean VW is out of the woods?
Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.
Spillover effects in seeded word-of-mouth marketing campaigns
Marketing expert Yakov Bart shares insights on the implications and impact of word-of-mouth campaigns on both the companies utilizing them and their competitors.
Potential for wearable tech
Fareena Sultan, professor at Northeastern's D'Amore-McKim School of Business in Boston, comments on the future of wearable tech