Kwong Chan is an Academic Specialist in Marketing at the D’Amore-McKim School of Business and serves as the Executive Director of the DATA Initiative at Northeastern University. He holds a PhD from Michigan State University.
Prior to joining Northeastern University Kwong was an Associate Director in the Telecommunication and Technology Industry Practice Group at Nielsen, and a marketing professor at the University of Massachusetts Amherst.
An award winning teacher for his innovative methods, Kwong has helped pioneer the development of analytics education at D’Amore-McKim. His research spans innovation and analytics and he has published in IEEE Transactions on Engineering Management, Journal of Product Innovation Management, Journal of International Marketing, Journal of Sports Management, Journal of Public Policy and Marketing and the Journal of Advertising.
Kwong has worked with a range of companies including Samsung, Goodyear, VISA, Nike, ASUS, ACER and General Motors.