Undergraduate Minor

Undergraduate Minor Marketing

Study marketing—from branding and advertising to consumer behavior to market trends and analytics.

Declare this minor
marketing minor

Program Details

  • Commitment

    16 credit hours

  • Locations

    Boston, Oakland

  • Eligible students

    Non-business majors

  • options

    Yes

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This program is ideal for

Students with a background in creative thinking, marketing, and communication

Students with an interest in digital media, marketing campaigns, and communication strategies

Students looking for jobs like digital marketer or sales manager

Application dates

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Rolling

Declare as early as possible; no later than the end of your junior year.

Why minor in Marketing at D'Amore-McKim?

  • Build in-demand skills: Build valuable skills for any industry and career path, including a deep understanding of consumers, markets, metrics, and brands.
  • Specialize your minor: Choose from a variety of focused elective courses to specialize your path based on your goals.
  • Become a dynamic professional: With a foundation in the various aspects of marketing—analytical, creative, and practical—you'll be prepared to pursue a wide range of potential careers.

Program options

Required coursework introduces the role of marketing across a variety of organizational settings, focusing on how businesses and nonprofits plan, execute, and evaluate marketing strategies to meet customer needs and drive success.

Electives allow students to explore a wide range of marketing topics—including consumer behavior, brand strategy, digital marketing, sales, analytics, and global markets.

Find the full set of requirements in Northeastern University's Academic Catalog. Be sure to consult the appropriate catalog for your graduating class, and check in regularly with your academic advisor to ensure your coursework is on track.

Related clubs & opportunities

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Entrepreneurs Club

Student-led organization empowering aspiring entrepreneurs from across the university.
Learn more about the club

Declare this minor

Interested in declaring this minor? Here are your next steps and must knows.

  • Consult your academic advisor to learn how this minor impacts your plan of study
  • Log into MyNortheastern and complete the Business Minor Petition
  • You'll receive a confirmation email and your student record will be updated within a few weeks of declaring your minor.
  • To declare a minor, you need to be a full-time undergraduate student with a minimum 2.0 GPA 
  • To graduate with a minor, you must attain a 2.0 GPA in courses taken for the minor
  • No classes for the minor can be taken as pass/fail