Marketing Analytics
Harness the power of data to develop strategic marketing plans.
Program details
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Commitment
9-12 credit hours
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Locations
Boston
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Programs
8
This concentration is ideal for
MBA and MS x in Boston students who want to use data to drive marketing decisions
Emerging leaders interested in jobs like market research analyst or marketing manager
Students looking to build advanced skills in data and digital marketing
Gain the analytical and technical skills to deliver data-generated insights
Emerging technologies, advanced digital media platforms, and the rise of big data are creating new challenges and opportunities in the marketplace. Organizations need marketing professionals with the analytical, computational, and strategic thinking skills to create marketing strategies that help their products and services stand out in a crowded field.
Our Marketing Analytics concentration will prepare you with the skills and experience to turn data-generated insights into strategies that attract and retain customers. Through coursework focused on integrating data into all aspects of marketing, you'll learn to use data to select digital channels, conduct research, and measure performance as you build proficiency in predictive analytics and evidence-based strategy.
Course requirements
The Marketing Analytics concentration equips you with the tools to make smarter, data-backed marketing decisions that drive business success. Coursework varies by program of interest. See the full list of required and elective courses in Northeastern's Academic Catalog.
Applicable programs
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