Marketing

Master XR theory, technologies, and processes—with optional business concentrations in marketing or entrepreneurship.

Transform your passion for brands into a strategic, creative, analytical, and in-demand career.

Build the creative, strategic, and interpersonal skills you need to successfully launch, grow, and manage a brand.

Become a brand leader who navigates disruption, leverages emerging technologies, and steers an organization's image through rapid change.

Harness the power of data to develop strategic marketing plans.

Build and manage a brand in today's digital and global marketplace.

Learn advanced tools and strategies for collecting, analyzing, and leveraging big data to make informed marketing decisions.

Gain experience using data-driven technologies that help you harness, process, and analyze information to solve modern challenges.

Study marketing—from branding and advertising to consumer behavior to market trends and analytics.

Learn the cutting-edge skills to harness, process, and analyze data for today's marketing challenges.

Learn to leverage digital tools, shape strategic marketing plans, and build lasting customer connections.

Prepare for a career in marketing as you learn the fundamentals of buyer behavior, analytics, digital media, product development, and more.

Build lasting customer connections with strategic marketing plans and powerful digital tools.