Theme: “Using Analytics to Drive Growth”

Join a select group of thought leaders from industry and academia to explore how data and people can be effectively combined to enhance organizational change at the inaugural DATA Forum.

Featured keynote speakers:

Scott Brinker

Scott Brinker
VP of Platform Ecosystem

Brinker helps to grow and nurture the company's community of technology partners. He writes the blog and serves as the program chair of the MarTech conference series. He is the author of the best-selling book Hacking Marketing, published by Wiley. Previously, Brinker was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.

Nitin Mittal 
Principal, Analytics & Cognitive Offering Leader, AI Strategic Growth Offering Leader


Mittal is a principal with Deloitte Consulting LLP and currently leads Deloitte's Analytics and Cognitive practice. He specializes in advising clients to achieve competitive advantage through data and artificial intelligence powered transformations that promote amplified intelligence, which enables his clients to make strategic choices and transform ahead of disruption.


9:00-10:00amRegistration & Breakfast
10:00-10:30amWelcome from Dunton Family Dean Raj Echambadi, introducing the DATA Initiative
10:30-11:10amOpening Keynote: Scott Brinker, VP Platform Ecosystem, Hubspot
11:25am-12:15pmPanel: Digital Transformation – Are We There Yet?

Andrew Bentley, Partner, PwC
Matthew Blonder, Global Head of Marketing, Brand Management & Digital Commerce, Reebok
Blair Hammond, Director of Global Marketing, Reebok
Rishi Saurabh, Senior Product Manager, Analytics, Philips
Matthew Smith, Principal Data Scientist, City of Boston
Glen Stoffel, Founder, Thinkitdone
12:15-12:35pmAdvances in Machine Learning: the dtx company 
12:35-1:20pm      Lunch + Visualization Competition Poster Session
1:20-2:00pmAfternoon Keynote: Nitin Mittal, 
Principal, Deloitte Analytics & Cognitive Offering Leader,AI Strategic Growth Offering Leader, Deloitte
2:00-2:50pmPanel: Opportunities and Challenges of Machine Learning Applications        

Adam Askarian, Head of Data Science and Engineering, the dtx company
Sam Bishop, Head of Product Analytics, Hubspot
Erdogan Cesmeli, Head, Go to Market for Watson Health Hybrid & Multicloud Ecosystem, IBM Watson Health
Julia Kirby, Senior Editor, Harvard University Press
Sri Krishnamurthy, Founder of
Jim Rowan, Principal, Analytics & Cognitive Practice, Deloitte
2:50-3:05pm    Break 
3:05-3:35pmStudent Visualization Challenge Award, presented by Matthew Smith, Principal Data Scientist, City of Boston
3:35-4:15pm          Faculty Showcase: Paolo Ciuccarelli, Director of the Center for Design, CAMD
4:15-4:30pmClosing Remarks

Directions to Egan Research Center:

About the DATA Initiative:

This event is hosted by the new Digital, Analytics, Technology, and Automation (DATA) Initiative at Northeastern University's D'Amore-McKim School of Business, a hub of thought leadership committed to researching, developing and sharing new knowledge and approaches for enhancing data-driven and technology-enabled analytics and automation in practice.

This initiative pursues a multidisciplinary, innovative model of integrating cutting-edge research and education across business, communications, computer science, engineering and ethics domains, thus enabling a generation of intellectual leadership in the areas of digital convergence.

NU students! Join the Data Visualization Challenge today!

Get involved in the data visualization challenge with the D'Amore-McKim School of Business, the City of Boston, and Tableau Software.

Presentations will take place live during the Forum, with a team first prize of $500.