As your freshman year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. The Marketing Analytics concentration focuses on the data-driven methods, techniques, and technologies that enable marketers to evaluate the success of their marketing initiatives and campaigns. It offers the opportunity to learn the cutting-edge skills necessary to harness, process, and analyze data to address modern marketing challenges.

It combines data science, consumer analysis, marketing management, and predictive modeling into an integrated curriculum that is designed to prepare students for successful careers in marketing analytics and other data-driven business specializations.

Curriculum Details

Find the full set of Marketing Analytics concentration requirements in Northeastern’s Course Catalog. Concentrations are taken as a complement to one of the business degree programs offered, including the BS in Business Administration and the BS in International Business. Upperclassmen: Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.