As your first year draws to a close, you’ll take an important professional step and declare a concentration in at least one of our principal fields of business. Explore data-driven methods, techniques, and technologies in marketing with a concentration in marketing analytics.

With this concentration, you’ll have the opportunity to hone the cutting-edge skills necessary to harness, process, and analyze data that address modern marketing challenges. You’ll learn how to evaluate the success of marketing initiatives and campaigns. Your curriculum will combine data science, consumer analysis, marketing management, and predictive modeling in a design that will prepare you for a successful career in marketing analytics or other data-driven business specializations.

Curriculum Details

Find the full set of marketing analytics concentration requirements in Northeastern’s Course Catalog. Concentrations complement the business degree programs offered, the BS in Business Administration and the BS in International Business

Upper-level students: Please consult the Course Catalog appropriate to your class year and your academic advisor to ensure your coursework is on track.