Brand Management
Become a brand leader who navigates disruption, leverages emerging technologies, and steers an organization’s image through rapid change.
Program details
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Commitment
Part-time, 1-3 years
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Entry Terms
Fall, Spring
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Visa Compliant
No
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STEM-designated
No
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Locations
Boston
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Program Options
Electives
This PROGRAM IS IDEAL FOR
Students interested in jobs like brand manager or brand strategist
Current branding professionals interested in emerging trends and technologies
Workers looking to add key skills now with a future master's degree in mind
Application deadlines
Gain in-demand branding skills for tomorrow's business world
- Move to the forefront of brand management, with a focus on emerging tools and technologies that will give you an edge.
- Work with faculty and experienced entrepreneurs on projects and case studies that directly apply to business challenges.
- Customize your education with a flexible schedule and electives relevant to your goals—including market research, product development, and consumer behavior.
- Chart your career path, explore employer opportunities, and refine your job search with dedicated support from our Graduate Career Center.
- Earn credits that you may be able to apply toward an eligible Northeastern master's degree or MBA program in the future.
Program options
Usually completed in three semesters, the Graduate Certificate in Brand Management is flexible enough to fit into your personal and professional life. With electives comprising half of your classes, you can tailor the program to your needs. Here's an example timeline for a September start, though actual schedules may vary. Your advisor will help you plan a schedule that fits your needs.
Typical program timeline
**Most finish in three semesters, but you can go at your own pace up to three years.
**Most finish in three semesters, but you can go at your own pace up to three years.
Experience-powered learning
Put your knowledge to work
At D'Amore-McKim, we excel at blending classroom instruction and academic theory with real-world, experience-driven learning. This approach broadens your knowledge, fosters creativity, and equips you to navigate the evolving demands of today's business world. From the moment you begin your program to the day you graduate, you'll gain valuable experiences that enhance your perspective and boost your confidence.
- Learn from renowned faculty who are seasoned practitioners and thought leaders
- Study real-world cases that vividly illustrate course concepts
- Apply theories in the workplace for immediate, practical impact
Additional experiential opportunities for D'Amore-McKim students
Some of your most valuable learning experiences happen outside the formal curriculum. Make the most of these opportunities to broaden your knowledge.
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non Credit
DATA Club
Participate in real-world data challenges. Strengthen your skills and connect with a powerful network of like-minded students as you explore data's infinite applications.
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Non Credit
DATA Kips
Join a supportive network of students. Engage in peer-to-peer mentorship to apply data to strategic business decision-making.
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Non Credit
IDEA Student-Led Venture Accelerator
Launch a venture—or help one grow. Build your startup or mentor early-stage teams in strategy, finance, or marketing.
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Non Credit
Micro-Internships
Gain experience on your schedule. Take on short-term, virtual, paid projects. Explore industries, build skills, and grow your network.
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Non Credit
Virtual Work Experience
Experience a day on the job–virtually. Explore industries and build skills through employer-designed simulations. It's a flexible, risk-free way to gain experience.
Locations
The Graduate Certificate in Brand Management enables you to gain experience in fostering relationships with consumers through strategic brand activities. We develop your abilities to take insights from customers, the marketplace, and competitors to create informed, customer-centric brand plans that will position your brand for growth in this ever-changing marketplace.
Daniele Mathras, Associate Teaching Professor, Marketing
Careers & support
The dedicated experts at the Graduate Career Center will help you achieve your professional goals and emerge as a responsible, forward-thinking business leader. As you develop skills and gain experience, we'll help you set goals, prepare for the job search, explore learning opportunities beyond the classroom, and stay abreast of events and programs to grow your network.
Stackable credits
Considering a master's degree or MBA from D'Amore-McKim? Starting with a Graduate Certificate in Brand Management is a smart move. Complete the certificate with a GPA of 3.0 or higher and you may be able to apply your credits towards an eligible master's program or MBA at Northeastern.
Faculty & learning
Our world-class faculty bring years of experience, innovative leadership, and global perspectives to their teaching and are dedicated to preparing you for success in a rapidly evolving business world. In branding and marketing space, our faculty explore how digital and social factors shape consumer behavior, drive marketing effectiveness, and foster innovation, sustainability, and wellbeing.
Alumni network
One of the most valuable benefits of earning your degree from D'Amore-McKim is the chance to become part of our elite alumni network. Numbering more than 65,500 members across 180+ countries, our alumni regularly connect through events, programs, services, chapters, volunteering, and more.
Applicant FAQs
upcoming admissions events
Café Connections – Boston Campus
Join us for a casual in-person chat about our graduate business programs over a cup of coffee, on us!
Graduate Application Prep Session
Join us to get your final graduate application questions answered and put the finishing touches on your packet before hitting submit.
Graduate Certificates Overview
Join us to learn how a graduate certificate from D'Amore-McKim can further your career goals.
Request more information
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