News

Wade MacLeod, DMSB 2011, was a Husky positioned for a call-up to the NHL–but that changed one day in 2013. Photo by Andrew Querner for Northeastern University.

The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Dunton Family Dean Raj Echambadi, he shares some good news and relates it to the school's new strategic direction.

The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Dunton Family Dean Raj Echambadi, he discusses the college's focus on leveraging our corporate partners.

The NextGen Council will support current D'Amore-McKim students in their endeavors and help the school in its upward trajectory.

The Dean's Corner series provides a first-person, informative narrative of exciting and important happenings at Northeastern University's D'Amore-McKim School of Business. In this installment from Dunton Family Dean Raj Echambadi, he shares news about the Roux Institute, which will serve as an engine of innovation, talent, and economic growth in Portland, the state of Maine, and northern New England.

Northeastern researchers are embarking on a project to yield an Alexa-like device that could be used in professional settings to alert users to instances of implicit bias.

Venkat Kuppuswamy, assistant professor of entrepreneurship and innovation, shares his research findings on how algorithm-driven technologies have been known to create unconscious biases across a variety of platforms. This article was written about the recent tribute to Dr. Martin Luther King, Jr.

Keith Smith, former assistant professor of marketing, examines how the cannabis industry will challenge traditional marketing tactics because of the piecemeal legality of both recreational and medical marijuana use in the United States.

Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube's policies changes to limit advertising on children's video.

Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.