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Having trouble finding the right size when buying clothes online? She built an app for that.
Recent graduate Jessica Huang, who earned her entrepreneurship and marketing degree this year, created an app to help shoppers find the right fit when buying clothes online. Photo by Matthew Modoono/Northeastern University
Should you sell your palm print to Amazon?
Better not, say two Northeastern scholars of law and marketing. While consumers may benefit from the convenience of touch-free checkout, it's not always clear what a company will do with consumers' biometric information once it has it.
Did Ben & Jerry's make the right call about The West Bank?
This week, Ben & Jerry's—famous for its unique ice cream flavors as well as its outspokenness on social issues—waded into its most contentious debate yet, announcing that it would stop selling ice cream in the West Bank. Photo by Alyssa Stone/Northeastern University
Victoria's Secret inclusive rebranding faces body-image backlash
Victoria's Secret personified sexualized femininity in the 1990s and 2000s, but the company is undergoing a massive rebranding in an effort to become more inclusive.
Instagram takeover: Michael Ambrozia
Michael Ambrozia, DMSB'22, is taking over our Instagram account this week. Follow along for an inside look at his D'Amore-McKim experience!
NIM publication targets dark sides of digital marketing
Distinguished Professor of Marketing Koen Pauwels is published in Marketing Intelligence Review (MIR)
It's cuddles—not controversy—for many Super Bowl advertisers this year
Super Bowl LV advertisers adopt nostalgic messaging after a year of chaos.
The past few days in GameStop, Reddit, and the stock market, explained
D'Amore-McKim researchers explain how a group of Reddit investors drove up the falling value of GameStop's stock.
Instagram takeover: Mohamed Bennis
Mohamed Bennis, DMSB'21, is taking over our Instagram @damoremckim this week! Follow along for an inside look at his experience at D'Amore-McKim including co-ops, clubs, and more!