For Nada Sanders, the most important breakthroughs have rarely come from perfect data or elegant models. They have come from friction — from the moment when theory fails, when numbers resist, and when human behavior refuses to fit neatly into equations. It is in that tension that she has built her career, not by forcing the world to match the model, but by reshaping the model to reflect the world as it is.
Managers give more work to employees they perceive as being more intrinsically motivated under a “naive belief.”
Northeastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.
Assistant Professor Weiling Liu reimagined a flagship econometrics course at D'Amore-McKim, swapping legacy tools for Python and machine learning, all while earning the Rupert Teaching Innovation & Excellence Award along the way.
The Rupert Award-winning professor uses competitions, real-world standards, and a healthy respect for human ingenuity to turn business students into world-class data storytellers.
Are apologies always the best policy? New research finds that in food service, they can actually make things worse for businesses and customers.
AI data centers are largely to blame for the RAM shortage, experts explain.
For nearly five decades, Ravi Ramamurti has expanded the lens of global business — challenging institutions to recognize the power and potential of emerging markets. As a scholar, teacher, and founder of Northeastern's Center for Emerging Markets, he has turned overlooked economies into central conversations in classrooms and boardrooms alike. By shaping research, influencing policy, and preparing students to lead in a shifting global landscape, Ramamurti exemplifies what it means to be an impact maker.
Researchers recently discovered that the overly agreeable behavior of chatbots depends on what role the AI plays in a conversation. The more personal a relationship, the more they will tell you what you want to hear.
Nine D'Amore-McKim students were recognized for excellence in the field of supply chain by faculty and judges.
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
Leaders today are expected to understand data, work alongside intelligent systems, and guide organizations through constant change. D'Amore-McKim designed its new AI MBA to meet that reality head-on, combining rigorous quantitative study with leadership development grounded in Northeastern's long-standing commitment to experiential learning.