What a Costa Rica furniture co-op taught her about business
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
Northeastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.
“The MBA strengthened my analytical skills, exposed me to modern business tools like AI, and gave me countless opportunities to apply what I was learning directly to my work.” – Binglei (Leilei) Zhou, MBA'23
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
Northeastern student Rebecca Zhao turned a TikTok trend into a successful jewelry business and now plans to relaunch and scale it with skills gained in college.
In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.
Blue Origin's recent all-female spaceflight sparked headlines—but was it a genuine leap forward for women in STEM or a carefully orchestrated marketing move? D'Amore-McKim Associate Professor Hristina Nikolova weighs in, suggesting that while representation matters, true progress requires authenticity and consistency.
The Business of Entertainment (BoE) Club is redefining how business students engage with the world of film, music, and TV. Founded by D'Amore-McKim students who saw an untapped opportunity, BoE provides a space for those passionate about entertainment to come together, learn, and explore career possibilities.