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Dr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
Northeastern student Rebecca Zhao turned a TikTok trend into a successful jewelry business and now plans to relaunch and scale it with skills gained in college.
In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.
Blue Origin's recent all-female spaceflight sparked headlines—but was it a genuine leap forward for women in STEM or a carefully orchestrated marketing move? D'Amore-McKim Associate Professor Hristina Nikolova weighs in, suggesting that while representation matters, true progress requires authenticity and consistency.
The Business of Entertainment (BoE) Club is redefining how business students engage with the world of film, music, and TV. Founded by D'Amore-McKim students who saw an untapped opportunity, BoE provides a space for those passionate about entertainment to come together, learn, and explore career possibilities.
This year's Super Bowl ads are more than just entertainment—they're a reflection of evolving consumer values and cutting-edge marketing strategies. Professor Yakov Bart of the D'Amore-McKim School of Business breaks down the trends, from emotional storytelling to the rise of AI.
Ivanna Pilataxi wants to bring a global perspective back to her home city in Ecuador. Northeastern's co-op program allowed her the chance to see how businesses operate globally.
