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“Human motivations haven't changed, but how we engage with content has,” says Bulchandani. “Today, consumers have the control, and our challenge is to create content that captures attention amid overwhelming information.”
D'Amore-McKim Associate Dean of Research, Koen Pauwels, share expert opinion on the decline in social media spending.
Associate Dean of Research Koen Pauwels has been recognized as one of RETHINK Retail's Top AI Leaders for 2024 for his pioneering work in marketing analytics and big data, placing him among global leaders driving AI innovation in the retail sector.
According to D'Amore-McKim marketing experts, there's a psychological reason you may be buying candy corn in August.
A behavioral study by D'Amore-McKim Professor Yakov Bart shows that job candidates prefer the AI tools used in the hiring process that are “blind” to such characteristics as race, age or gender.
Neon has taken a small-budget horror movie and turned it into an event. A D'Amore-McKim marketing expert says it's a lesson in the power of promotion that goes beyond a stunt and becomes a story.
Emily Liu, a second-year Business Administration student blends her passion for business with her love for culture and community.
Associate Dean of Research at D'Amore-McKim School of Business, Koen Pauwels, takes the mic on the Customer First Thinking podcast.
Companies are cashing in on virtual influencers. Not only does AI image generation bring down costs, it allows companies to have stronger control over messaging, Northeastern experts say.