What a Costa Rica furniture co-op taught her about business
This business administration student spent eight months working on pricing systems and event planning for furniture company BoConcept.
News
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Northeastern Global News -
Award-winning lecturer says humanity overcomes AI
Northeastern Global NewsNortheastern University marketing professor Koen Pauwels was the recipient of the 62nd annual Robert D. Klein University Lecturer Award.
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Advancing a global career
“The MBA strengthened my analytical skills, exposed me to modern business tools like AI, and gave me countless opportunities to apply what I was learning directly to my work.” – Binglei (Leilei) Zhou, MBA'23
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Did AI win the Super Bowl ad game?
Artificial intelligence took center stage in commercials during the Super Bowl, showcasing both the opportunities and concerns surrounding the technology's growing role in marketing. Professor Koen Pauwels says brands that highlighted AI's human benefits resonated most with audiences, while those leaning into futuristic or unsettling portrayals risked creating skepticism.
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How consumers drive social change
Business TalkDr. Amir Grinstein, Associate Professor of Marketing at Northeastern University's D'Amore-McKim School of Business, shares insights from his research, “Creating Social Change by Moving from i-level to g-level and s-level Interventions.”
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Viral jewelry maker turns college lessons into her next launch
NGNNortheastern student Rebecca Zhao turned a TikTok trend into a successful jewelry business and now plans to relaunch and scale it with skills gained in college.
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The Trajectory of Confidence: Experience, Certainty, and Consumer Choice
American Marketing Association -
AI in Action: Bridging tech and strategy in marketing
In MKTG 4604: Creating Business Value with Data and AI Technologies, students explore the power of marketing by combining machine learning and AI with strategic business insights.
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Liftoff or letdown: did Blue Origin break barriers or build buzz?
Blue Origin's recent all-female spaceflight sparked headlines—but was it a genuine leap forward for women in STEM or a carefully orchestrated marketing move? D'Amore-McKim Associate Professor Hristina Nikolova weighs in, suggesting that while representation matters, true progress requires authenticity and consistency.
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Business of Entertainment club shines a spotlight on the industry behind the scenes
The Business of Entertainment (BoE) Club is redefining how business students engage with the world of film, music, and TV. Founded by D'Amore-McKim students who saw an untapped opportunity, BoE provides a space for those passionate about entertainment to come together, learn, and explore career possibilities.
