Marketing has been revolutionized by new technologies over the last three decades – technologies that have changed the very dimension of competition for most businesses. Rather than trying to find more customers for their products and services, today's businesses rely on ubiquitous interactivity and mass customization to find more products and services for the customers they serve. Rather than exploiting an existing business model to find whatever new value can be created from an audience of customers attracted by individual products with “unique selling propositions,” the new marketing is focused on exploring for new products or entire business models, to create additional value from each customer, one customer at a time. And while computerization and automation have dramatically streamlined traditional mass marketing processes, it is AI that offers the power to assist in the exploration process so vital to today's marketing.
Join us for a presentation and panel discussion on Artificial Intelligence and its application in the Marketing space. Don Peppers, a recognized expert in the customer experience and 1:1 Marketing, will present his thoughts on AI in m Marketing. John Fallon, former CEO of Pearson, and Koen Pauwels, D'Amore-McKim School of Business Distinguished Professor of Marketing, will offer commentary and engage in a panel discussion with Don. Time will be allotted for audience commentary and Q&A.
The Panel:
- Don Peppers is an Author, Speaker, CX Expert, and a Founding Partner of Peppers & Rogers Group. Don has over 320k followers on LinkedIn.
- John Fallon is a Professor of Practice at D'Amore-McKim and brings a wealth of professional knowledge in the digital space. He has served as the CEO of Pearson, where he led the worlds' largest learning company through a digital transformation.
- Koen Pauwels is a D'Amore-McKim Distinguished Professor of Marketing. Koen is very well-known in both the academic and applied spaces around data analytics and marketing effectiveness.
A light lunch will be provided. Please contact dmsb-events@northeastern.edu with questions.
