The Interactive Marketing Research Conference (IMRC) is the premier event for academic researchers and industry practitioners dedicated to exploring the latest trends, innovations, and methodologies associated with the rapidly expanding field of interactive marketing.

2024 edition of the conference will be held at Northeastern University in Boston, MA, on May 13-15, 2024.

IMRC's relatively small scale ensures a vibrant and intimate discussion on managerially relevant interactive marketing problems and multiple networking opportunities for researchers and practitioners in a boutique conference setting.