Thought Leadership

Kevin Boudreau, associate professor of entrepreneurship and innovation at the D'Amore-McKim School of Business, is featured in News at Northeastern for his research on why scientists, innovators, and entrepreneurs behave like they do.

Professor Venkat Kuppuswamy reflects on the impact of cast diversity after Asian-led “Crazy Rich Asians” and “Searching” simultaneously top box office charts.

D'Amore-McKim School of Business Associate Professor of Marketing Bruce Clark examines what he calls the “seasonal creep” surrounding both the popularity and disdain of Starbucks' Pumpkin Spice Latte. With an earlier rollout this year than ever before, both fans and haters alike are talking about the fall drink.

Assistant Professor Daniele Mathras examines policy implications for conflict that can arise between businesses and customers of differing religious ideologies.

Professor Joe Raelin explains why leadership is more than the heroics of a single leader, that it occurs within a set of practices, and that learning about leadership will require a shift from leader development to leadership development.

Professor Tucker Marion answers questions about the trend toward the “gamification of learning” and describes his recently launched innovation simulator.

Professor Wertheim explores the prisoner's dilemma in the context of important policy deliberations.

Distinguished Professor Ravi Ramamurti answers questions about the lessons that can be learned from reverse innovation.

Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm.