Reaching consumers in today’s digital environment requires quick reflexes, an innovative mindset, and a customer-centric marketing strategy. You don’t simply want to keep up with social media and mobile technology trends—you need to stay ahead of them.

D’Amore-McKim’s concentration in Marketing is a forward-looking collection of courses focused on the digital future of marketing. With the guidance of our award-winning faculty, you’ll dive deep into critical topics such as brand management, marketing research, and consumer behavior, with a strong emphasis on the influence of data analytics and advanced technology. That perspective, taught alongside our signature strategies for sparking innovation and navigating an increasingly global marketplace, will prepare you to evolve as the industry does.

Programs offering this concentration

Build the tech-focused business expertise employers want—and power your learning with unique experiences, such as our high-impact corporate residency. Choose from 19 in-demand concentrations, including our signature non-business MBA x concentrations.

Earn an MBA degree that prepares you to meet the challenges of a tech-driven, high-speed business world—on a part-time schedule that works with your life. Choose from 10 in-demand concentrations.

Earn an MBA degree that prepares you to meet the challenges of a tech-driven, high-speed business world—in an all-virtual, customizable format. Choose from eight in-demand concentrations.

Build the core skills that prepare you to lead in business—along with advanced financial expertise that gives you unique insight into decision-making. Choose from 19 in-demand concentrations, including our signature non-business MBA x concentrations, and power your learning with unique experiences, such as our high-impact corporate residency.

Develop a powerful blend of financial and business expertise by combining two advanced degrees—on a part-time schedule that works with your life. Choose from 10 in-demand concentrations.

Develop a powerful blend of financial and business expertise by combining two advanced degrees—in an all-virtual format. Choose from eight in-demand concentrations.

Prepare to practice law and master core business skills with this accelerated four-year program—and set yourself up for a career where those high-powered worlds intersect.