Reaching consumers in today's digital environment requires quick reflexes, an innovative mindset, and a customer-centric marketing strategy. You don't simply want to keep up with social media and mobile technology trends—you need to stay ahead of them.

D'Amore-McKim's concentration in Marketing is a forward-looking collection of courses focused on the digital future of marketing. With the guidance of our award-winning faculty, you'll dive deep into critical topics such as brand management, marketing research, and consumer behavior, with a strong emphasis on the influence of data analytics and advanced technology. That perspective, taught alongside our signature strategies for sparking innovation and navigating an increasingly global marketplace, will prepare you to evolve as the industry does.

Programs offering this concentration