The rise of technology, data, and new media have made marketing more challenging than ever. But with the right analytical, computational, and strategic thinking skills, you can learn to create modern marketing strategies that stand out in a crowded marketplace, positioning yourself to lead in a variety of roles.

The Marketing Analytics concentration from D'Amore-McKim teaches you the analytical tools you need to link data-generated insights to strategies that attract and retain customers. This concentration can prepare you for the next step in your career, whether you're looking for a marketing position with analytics duties, a management role in marketing, or a leadership role in any business function where it is useful to understand data in a marketing context, such as operations or finance.

Your coursework will focus on the role of data in marketing, showing you how to integrate an analytical approach into all marketing activities. From choosing digital and social media channels to conducting research and measuring performance, you'll learn how companies collect and analyze vast amounts of data to make better marketing decisions. As you learn, you'll build proficiency in predictive analytics and evidence-based strategy, developing a versatile skill set that translates across business functions.

Programs offering this concentration

Additionally offered for LLM/MBA