The rise of technology, data, and new media have made marketing more challenging than ever. But with the right analytical, computational, and strategic thinking skills, you can learn to create modern marketing strategies that stand out in a crowded marketplace, positioning yourself to lead in a variety of roles.

The Marketing Analytics concentration from D’Amore-McKim teaches you the analytical tools you need to link data-generated insights to strategies that attract and retain customers. This concentration can prepare you for the next step in your career, whether you’re looking for a marketing position with analytics duties, a management role in marketing, or a leadership role in any business function where it is useful to understand data in a marketing context, such as operations or finance.

Your coursework will focus on the role of data in marketing, showing you how to integrate an analytical approach into all marketing activities. From choosing digital and social media channels to conducting research and measuring performance, you’ll learn how companies collect and analyze vast amounts of data to make better marketing decisions. As you learn, you’ll build proficiency in predictive analytics and evidence-based strategy, developing a versatile skill set that translates across business functions.

Programs offering this concentration

Build the tech-focused business expertise employers want—and power your learning with unique experiences, such as our high-impact corporate residency. Choose from 24 in-demand concentrations, including our signature non-business MBA x concentrations.

Earn an MBA degree that prepares you to meet the challenges of a tech-driven, high-speed business world—on a part-time schedule that works with your life. Choose from 15 in-demand concentrations.

Build the core skills that prepare you to lead in business—along with advanced financial expertise that gives you unique insight into decision-making. Choose from 19 in-demand concentrations, including our signature non-business MBA x concentrations, and power your learning with unique experiences, such as our high-impact corporate residency.

Develop a powerful blend of financial and business expertise by combining two advanced degrees—on a part-time schedule that works with your life. Choose from 10 in-demand concentrations.

Prepare to practice law and master core business skills with this accelerated four-year program—and set yourself up for a career where those high-powered worlds intersect.

Chart your own path to leadership with a personalized management degree that will position you for success in the business world of tomorrow. Gain the business skills that employers want as well as specialized expertise in an area of your choosing in this highly flexible program.

Additionally offered for LLM/MBA