MBA/Master's Concentration

Marketing

Build lasting customer connections with strategic marketing plans and powerful digital tools.

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Program details

Commitment

9-12 credit hours
Locations

Boston
Programs

8

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This concentration is ideal for

MBA and MS x in Boston students who want to lead marketing and advertising efforts

Emerging leaders interested in jobs like marketing strategist or director of marketing

Students looking to build future-focused skills for the digital world of marketing

Make the most of every opportunity as a marketing strategist

To reach customers in today's fast-paced digital world, marketing leaders need to quickly identify opportunities, take innovative approaches to stay ahead of trends, and keep their focus on the needs and wants of their audience.

Our Marketing concentration is a forward-thinking collection of courses focused on the digital future of the field. Guided by our award-winning faculty, you'll explore key topics like brand management, marketing research, and consumer behavior—with a strong emphasis on data analytics and advanced technology. Alongside these insights, you'll learn strategies for sparking innovation and navigating a global marketplace, preparing you to evolve as the industry does.

Course requirements

The Marketing concentration prepares you with focused knowledge to develop and execute successful marketing strategies. Coursework varies by program of interest. See the full list of required and elective courses in Northeastern's Academic Catalog.