Under Curtis Carlson’s leadership, SRI International’s innovations and spinoff companies created tens of billions of dollars in new marketplace value, including Siri Inc. which was acquired by Apple in 2010. He perfected an innovation method that he now shares with companies and governments around the world as the founder and CEO of Practice of Innovation, LLC.
Before joining SRI, Carlson led various research teams at Sarnoff Corporation, including one that developed the U.S. standard for HDTV and another that designed a system to assess broadcast image quality. Both were awarded Technology and Engineering Emmy awards. He is known for “Carlson’s Law”, coined by New York Times columnist Thomas Friedman to describe Carlson’s balance between autocracy and democracy in an organization, and he is the author of Innovation: The Five Disciplines for Creating What Customers Want.