‘The brand became the verb.' Why the blue Twitter bird worked—until it didn't
Yakov Bart, Associate Professor of Marketing and Amy Pei, Assistant Professor of Marketing, offer different perspectives on the social media platform's rebrand.
News
1640 News Items
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De Cremer co-authored article selected as AoM best article finalist
The Academy of Management has honored David De Cremer, D'Amore-McKim's inbound Dunton Family Dean, along with his seven coauthors for their paper's “clear and important contribution to the field of management.”
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Mega Millions surpasses $1 billion again. Why are there so many big jackpots?
“We are kind of getting used to seeing jackpots go above $1 billion,” says Yakov Bart, associate professor of marketing. With more people buying tickets, the odds of winning just keep falling.
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Taming the Counterfeiting Epidemic
MIT Sloan Management ReviewCounterfeiting isn't only bad for company's bottom lines, but their it threatens the safety and trust of customers. Organizations should be taking a proactive approach to stop bad actors.
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Fusing her interests in a personalized master's degree
“One amazing aspect of this program is the flexibility and personalization opportunities. I built a schedule that works for me each term and I can both work and take classes. I love that I can select classes I am interested in and make this program my own. I've really been able to personalize my time in the program and pick a concentration that I am passionate about.” – Sandrine Vachon, MS in Management'23
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Is Twitter hanging on by a Thread?
Every social media marketer woke up on Wednesday, July 5th, with the same thought: should I stay or should I go?
This is a classic case of the false dilemma fallacy. You don't have to leave Twitter and you don't have to create a new Threads strategy – just yet.
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Using data about Shark Tank, study finds women are less likely to get funding when pitching innovative ideas to investors
The “Gender Liability of Venture Novelty,” co-authored by Northeastern professor Zhenyu Liao, published these key findings in the Academy of Management Journal.
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2023 Co-op Awards
Each year the D'Amore-McKim School of Business honors a select group of business students who have demonstrated excellence on co-op.
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A Generative AI Teaching Exercise for Marketing Classes
The buzz around all things generative AI has hit academia like a sledgehammer. From concerns about academic integrity to how using an “assistant” might affect student learning, professors everywhere are talking about it.
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Women Who Empower announce 2023 Innovator Awards winners
Twelve D'Amore-McKim students and alumni win 2023 Women Who Empower Innovator Awards.
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Liberal-leaning businesses left Russia faster than conservative-leaning ones, Northeastern research finds
Dau and Thams' research found that U.S. firms led by liberal-leaning CEOs were more likely to exit Russia at the onset of the 2022 Ukraine-Russia military conflict than those run by conservative CEOs.
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10 years out, Ujima participants reflect on lessons for success
Brittany Chambers DMSB'13, and Pabel Martinez SSH'13 reflect on how Northeastern University's Ujima Scholars program has positively impacted their lives.