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The newest trend on social media platforms is de-influencing—influencers urging followers to think twice about impulse-purchasing certain cult-favorite products, often in favor of cheaper alternatives. However, experts warn that this fad—which may seem rose-colored by its messaging—is just another marketing scheme.

Italia and Lamar Cardinez, now husband and wife and the parents of two children, met as first-year students in Northeastern's D'Amore-McKim School of Business in 2009.

Kayra Çetin, who studies business administration, is one of three co-founders of the Turkish Student Association

It was one of the earliest online MBA programs, and D'Amore-McKim faculty have recently reimagined it from the ground up.

Netflix announced that it's bringing its new anti-password sharing measures to four more countries––Canada, New Zealand, Portugal and Spain––after testing the waters in Central and South America last year. This all comes as the streaming company looks to roll them out more broadly in the coming months.

Over the years, America's most prominent live sporting event has become an integral part of society. . As a result, airtime for Super Bowl Sunday has become highly coveted, incentivizing advertisers to shell out an average of $7 million for a 30-second spot. We sat down with Associate Professor of Marketing Bruce Clark to understand the advertising world in one of its finest forms.

National Girls and Women in Sports Day (NGWSD) began in 1987 to bring attention to the promise of girls and women in the industry. This NGWSD, we're celebrating our female student athletes and their experiences that are unique to Northeastern University and the D'Amore-McKim School of Business. 

It's a well-worn idea: Type in a prompt, get a response. While ChatGPT had been around for a while, its latest version was advanced enough to be useful in a wide range of applications, from generating code to writing essays, poems and jokes. It was quickly hailed as a “tipping point for AI,” and Microsoft recently invested billions in OpenAI. 

The U.S. Food and Drug Administration is considering a major change in the way COVID-19 vaccines and boosters are given. Northeastern experts say it would streamline the process for the public and suppliers.

As recently as 1996, the U.S. airline industry suffered a fatal crash for every 2 million departures, resulting in more than 350 deaths that year, according to The Wall Street Journal. By 2021, the rate had plummeted to one death for every 120 million departures.