Keith Smith, former assistant professor of marketing, examines how the cannabis industry will challenge traditional marketing tactics because of the piecemeal legality of both recreational and medical marijuana use in the United States.
Corinne Mosher, DMSB'20, is taking over our Instagram account @damoremckim this week from Paris, France! Follow along for an inside look at Fashion Week, her co-op experience at Lambert + Associates, and more!
Keith Smith, whose research focuses on the impact of digital marketing on customer behavior in online settings, explains the potential consequences of YouTube's policies changes to limit advertising on children's video.
Two Northeastern graduates have brought Slate, their brand of lactose-free chocolate milk, onto the shelves of more than 300 grocery stores along the East Coast.
The Crystal app helps users learn about the personalities of others to communicate better.
Morgan Brodsky, DMSB'24, is taking over our Instagram account this week. Follow along for an inside look at her experience in the N.U.in Program in Germany!
Mary Steffel, an associate professor of marketing, explains how seemingly impersonal gifts might be the best choice for gift-giving based on her research in consumer judgment decision-making.
Didn't make it to the 2019 re:Invent Conference in Las Vegas? Shantavia Craigg, DMSB'21, took over our Instagram account to give us an inside look at her co-op experience at Amazon Web Services, including highlights from her work organizing parts of this conference. Follow along: @damoremckim!
Yakov Bart, whose research focuses on online and mobile advertising effectiveness, explains the likely marketing strategy behind Peloton's “Grace in Boston” ad.
