Should your marketing manager be 'socially responsible'?
Associate Professor of Marketing Amir Grinstein discusses his research findings that examine the value and influence a socially responsible marketing team can bring to a firm.
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Big data, big bias?
Professor Koen Pauwels explains how lean startup methodology can alleviate potential big data complications.
How social media increases shareholder value through consumer mindset metrics
Professor of Marketing Koen Pauwels examines the impact of social media on stock market performance in three consumer mindset metrics: purchase intent, brand awareness, and consumer satisfaction.
Amazon buys growth (and a pipeline) with Whole Foods
Associate Professor Bruce Clark discusses the future of Amazon after its monumental move to purchase Whole Foods.
Customer engagement in a big data world
Assistant Professor Yakov Bart explains the advantages that companies can receive if they invest in improving customer engagement.
Does settlement mean VW is out of the woods?
Associate Professor Bruce Clark discusses the future of Volkswagen after the announcement of a civil settlement in response to their emissions deception.